HeyJaredThis Is Not Your Hobby
This Is Not Your Hobby is the no-fluff podcast for independent beverage brands that want to scale smarter, not just hustle harder.Hosted by Julie Rhodes - beverage business consultant, educator, journalist, and brand co-founder - this podcast dives into the real-world sales,…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 22, 2026
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- Earliest in this view
- Jul 14, 2026
Latest episodes
Episode 26: Stop Boosting Your Posts - the platform loves it, your budget doesn't (opens the original)
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Meta and Google ads still work, and for a small beverage brand they're still some of the cheapest ways to get in front of the right people. But the platforms changed the rules this year. AI "enhancements" are on by default, the opt-out switches are buried, the boost button is a cash grab with a friendly font, and if you're not watching, the robots will rewrite your ads and spend your money doing it. Julie walks through what changed, what to turn off, when boosting is actually okay, where the AI
Episode 25 — Turn Your Data Into A Decision — Dashboards Don't Run Your Business, You Do (Introducing Proof) (opens the original)
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Docs, sheets, exports, and dashboards scattered across the cloud, all of it looking great and none of it telling you what to do. This episode, Julie gets personal about the data overwhelm that pushed her to build Proof: a new analytics-plus-action tool that pulls your whole beverage business into one live dashboard, tells you the story your numbers are actually telling, and hands you the moves that matter. It's technology and human insight together, minus the tech-bro and minus the chatbot. Best
Episode 24 - Your Distributor Wishes You Knew This with Melissa Johnston of Tryon Distributing (opens the original)
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Most brands pour everything into consumer marketing and then go quiet to the people who actually decide their fate at wholesale — the buyers, the reps, the accounts. This week Julie sits down with Melissa Johnston, VP of Strategic Development at Tryon Distributing and a 20-year veteran across all three tiers, to hear what the buyer's seat actually wants to see. If you sell into distribution, or you're trying to, this is the B2B marketing wake-up call you didn't know you needed, plus how to do it
Episode 23: Choose A Modern Sales Rep Model– The 2013 Playbook is Dead (opens the original)
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There is something out there for every brand at every budget and every stage, so let's walk through some modern models to help you get to work. Five of them, to be exact! In this episode, Julie breaks down sales representative strategies and how to choose the best one for your brand. Best For: Small, emerging craft beverage owners and decision makers assembling sales teams on a budget. What you'll learn in this episode: Julie's five sales representation models, and what kinds of brands they work
Episode 22: Treat Your Wholesale Customers Like A Different Kind Of Customer— Because They Are (opens the original)
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Consumers and wholesalers are two vastly different audiences, and your brand should communicate to them as such. In this "tough love" episode, Julie breaks down the basics of a wholesale newsletter, and identifies the elements you're probably getting wrong. Best For: Small craft beverage brand owners, salespeople, and marketers who support the brand's wholesale efforts. What you'll learn in this episode: The difference between wholesale and consumer audiences and their email behaviors What NOT t
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