HeyJaredThis Could Work
This Could Work is a podcast where we celebrate creative risk taking and the people shaping the future of brands Host Will Trowbridge, founder of creative agency Saylor, sits down with founders and creatives to explore the real stories behind big leaps — no fluff, just the…
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Building the Future of Creator Partnerships, with Saylor’s Nneka Enurah Lee (opens the original)
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Creator marketing works best when creators are treated as strategic partners—not distribution channels. In this episode of This Could Work, Saylor CEO Will Trowbridge sits down with Nneka Enurah Lee, Saylor’s Director of Creator Partnerships, for a no-filter conversation on where creator marketing still gets it wrong (and what brands need to do differently). From one-off campaigns and overly prescriptive briefs to the overreliance on paid media, Will and Nneka unpack why outdated approaches are
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