HeyJaredThinks Out Loud: E-commerce and Digital Strategy
A weekly podcast exploring how e-commerce and digital trends shape your business and marketing strategy
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 22, 2026
- Audience
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- Earliest in this view
- Jul 9, 2026
Latest episodes
AI Won’t Save a Bad Strategy No Matter How Good it Gets (Digital Reset Foundations Episode 510) (opens the original)
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AI has gotten dramatically better. Faster, cheaper, more capable. ChatGPT, Claude, Gemini, all of them have improved significantly. It’s amazing how far we’ve come… and how fast. What hasn’t changed? AI still can’t do the strategic heavy lifting for your business. It can’t define your value proposition. It can’t identify what your customers actually need. It can’t set priorities based on your long-term business goals without you first doing the hard work necessary to figure out what those goals
Google’s Most Valuable Search Is Your Brand Name (Digital Reset Episode 509) (opens the original)
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People who viewed YouTube creator content about a brand were 13x more likely to conduct a branded search and 5x more likely to purchase. Those are not trivial numbers. J.Crew got a 6% lift in brand preference and search traffic and a 13% increase in purchases from TikTok ads, driving over $2 million in incremental revenue. WeRoad saw a 22% increase in branded search and 31% increase in booking intent from its TikTok campaigns. In each case, the story is the same. Customers heard about a brand so
Google Just Built an AI Hotel Booking Engine. Independent Hotels Weren’t Invited. (Digital Reset Episode 508) (opens the original)
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Zero. That’s how many independent hotels Google invited to join its new hotel booking engine in AI Mode. Independent hotels account for 40% of global hotel supply and 30% of US inventory. When Google launched hotel bookings inside AI Mode, it announced ten partners: Booking.com , Choice Hotels, Expedia, Hilton, Hotels.com , IHG, Marriott, Priceline, Trip.com , and Wyndham. Zero independent hotels. Zero rep firms. Zero technology providers working on their behalf. That’s not an oversight. It’s ma
Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507) (opens the original)
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Nobody made much money selling "the internet." The biggest network companies, WorldCom and Global Crossing, built the plumbing and assumed they’d extract a toll from everyone building on top of it. Instead, they and ended up holding the bag when the dot-com bubble burst. The companies that won — you might have heard of them, like Google, Amazon, Microsoft, and Meta — built something valuable on top of the infrastructure, including services like search, commerce, productivity tools, and social ne
Your Customer Already Made Up Their Mind Before They Got to Your Website (Digital Reset Episode 506) (opens the original)
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Most marketing leaders are optimizing for AI recommendations. That’s the wrong problem to solve first. The more urgent question, the one hiding inside the data, is what happens after the recommendation. Yext found that only 5% of consumers move directly from an AI answer to purchase. The other 95% verify. They search Google. They visit your website directly. They click through to reviews. And they do this regardless of how much they trust the AI; high-trust users and neutral-trust users verify a
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