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Thinking About Thinking

Thinking is modeling. We operate mostly from unconscious models. Improve your relationship with the models guiding your behavior.

Newsletter · By Harold Fethe · Official site

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Aug 25, 2026
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  1. Issue · Aug 25, 2026

    The company nobody wanted to leave (opens the original)

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    At 950 Page Mill Road, Alejandro Zaffaroni commissioned an architectural monument to his brand-new research company. He hoped employment candidates would walk into the lobby, look around, and decide, “I want to work in this building!”Zaffaroni believed that the early oral contraceptives he helped develop were putting unhealthful levels of drug into women’s bodies. Countless other drugs had well-known dosing problems. George Rosencrantz, then CEO of Syntex, gave him $100 million to find out if de

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