Think Like a Creator
Your guide to the creator universe. By Jordan Schwarzenberger (Manager of The Sidemen, Forbes 30u30)
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Aug 19, 2026
Latest issues
Jun Yuh Made $1 Million Before He Graduated College (opens the original)
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New pod ep is live my friends!I couldn’t have been more excited to have had Jun Yuh on the show.He is, honestly, the reason the phrase “study creator” stopped being a niche corner of YouTube and started being a business model.He walked away from a biomedical engineering degree and a career already lined up at some of the biggest pharma companies in the world.Now he’s got 8 million+ followers, a company called Career College that’s done $11.3 million in under 15 months, and he just sold out a 1,3
Everything is entertainment now (opens the original)
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What was the most-watched thing on Netflix at the end of August?Was it:A: a crime docB: a returning drama?C: a new netflix original film?D: was it an ad?Have a guess.…If you guessed D, you’d be spot on.The GTA VI Extended Look, Rockstar’s trailer for the long-awaited game that comes out on November 19th, pulled 31.1 million views in four days on Netflix.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!YHFe!,f_auto,q_auto:good,fl_progressive:steep/https
This may be THE biggest announcement I’ve ever made... (opens the original)
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This may be THE biggest announcement I’ve made on here… But first, some context… Five years ago, Sam Uwins, Aaron O'Neill and I set out to help a group of friends making YouTube videos, The Sidemen, build a business. One that now has 65+ full time staff, 6 companies and truly global s
One of the UK's most exciting creators… (opens the original)
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Mia McGrath is, in my opinion, one of the most exciting rising creators in the UK right now.Mia went from a £30,000 fashion showroom salary and a childhood bedroom in Lewisham to one of the most recognisable names in UK personal finance… in just two years.She has over a million followersHas generated £400,000+ in revenueHMRC and the FCA on her client listA multitude of speaking opportunitiesPlus: A book publishing in January with Harriman House (the publisher behind The Psychology of Money)With
Why do brands STINK at content? (opens the original)
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[AD] This newsletter is in partnership with Epidemic SoundBrands often STINK at content.That’s not a controversial statement in this newsletter.I’ve written that in some form ~200 times over the last two years.Most of the time when I say that though, I think people assume I mean the visuals.Yeah that’s part of it, for sure.But when I say brands stink at content, I’m also talking about…cue: drumroll 🥁…sound.The reason this is at the top of my mind today is because I read an interesting piece
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