HeyJaredThink Big. Win Bigger.
Think Big. Win Bigger. is built on Process Driven Sales and the pillars of Ambition, Strategy, and Execution. Each episode breaks down the systems and operating rhythms that drive predictable performance, giving leaders and sellers practical insights they can use immediately.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 22, 2026
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- Earliest in this view
- Jul 14, 2026
Latest episodes
Ep 18 - The Role of the Sales Leader: Winning Through Your People (opens the original)
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Why doesn't the process-driven sales system execute itself? Dennis Sorenson draws on lessons from a barbershop and a restaurant floor to show sales leaders what it actually means to point, arm, and monitor their teams — and why culture must be taught, not just defined. "A great system requires great leadership," he explains, arguing that hands-in, hands-on engagement — not oversight from a distance — is what turns a framework into real, repeatable performance. Sorenson unpacks two real relations
Ep 17 - Leading Disciplined Execution with Matt Reubendale (Part 2) (opens the original)
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Why do the same sales problems show up in every industry, from staffing to steel? Dennis Sorenson continues with Matt Reubendale, Senior Advisor for Enterprise Growth at Horizons West, for part two of their discussion on execution. Where part one covered Reubendale's own journey with GOST as a seller, this episode follows his move into sales leadership, learning to win through his people rather than around them. "The wonderful thing about GOST is that it's insanely simple," Reubendale says, "but
Ep 16 - Learning to Execute with Discipline with Matt Reubendale (Part 1) (opens the original)
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What happens when you stop managing activity and start managing outcomes? Dennis Sorenson welcomes longtime friend Matt Reubendale, Senior Advisor for Enterprise Growth at Horizons West, for part one of a two-part conversation. Reubendale spent nine years as an account executive, hitting 90% of quota and closing the biggest deal of his career at Teradata before meeting Sorenson in 2016. He shares how Process-Driven Sales and Sorenson's blunt question, "Do you own your house?" pushed him past man
Ep 15 - Execution: The Discipline of Getting Things Done (opens the original)
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Could a simple four-letter framework fix your entire sales forecast? In Episode 15 of Think Big, Win Bigger, host Dennis Sorenson, CEO of Cove Group, goes solo for the third pillar of his Process-Driven Sales System: execution. Building on the ambition and strategy work from earlier episodes, Dennis introduces GOST, a framework built on Goals, Objectives, Strategies, and Tactics. His core argument: a plan that lives "up here" in a seller's head isn't real. As Dennis puts it, "If it's not written
Ep 14 - Fear, Ego & the Point of Friction with Blaine Sibby (Part 2) (opens the original)
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What if the biggest thing killing your deals isn't the market, but your own fear and ego? Dennis Sorenson returns with Blaine Sibby, Chief Revenue Officer at Zenith Roofing, for part two of their conversation on friction in the sales process. Where do fear and ego show up in a seller's day? Blaine traces it to what he calls the sales AI trap, arrogance and ignorance, sparked by rereading Mike Weinberg's Sales Simplified. His core belief: sales is a profession, and like any muscle, it atrophies w
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