HeyJaredThings I didn't buy this week
A fashion PR agent exploring how to buy less and better while making more out of her existing clothes – sharing every other week what got away. Just because I can’t have it, doesn’t mean it’s not worth our attention.
- Indexed issues, last 90 days
- 4
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- Sep 9, 2026
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- Jul 23, 2026
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We need to talk about Zara (opens the original)
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I found myself on zara.com last week and I’m not proud of myself. I honestly never check the shop for updates, I prefer to pretend it doesn’t exist. But when one of my favourite tastemakers had mentioned the Aaron Levine x Zara tote, I followed the link like a hungry bird. I already own 6-8 black bags of various sizes, canvas among them, it didn’t matter. It was her personal approval, the excellent lookbook image, the casual tone-of-voice and my general grand obsession with bags that had me thin
The energy I’m channeling for fall (opens the original)
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Frankly, I’m feeling a bit on the edge: I’m bored by the clean girl aesthetic (horrible name), I don’t want to see anything chic and I definitely desire to hide from my own black & white outfits. Maybe it’s summer essentials fatigue.So when I’m thinking about fall (and I know you do too), I would like to guide my attention towards interesting pieces. Which can mean a lot of things, to me it’s this: colour, texture, something odd, something funny, perhaps leading back to clothes I already have. I
Nobody wears that (opens the original)
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The most common ice breaker on my end of Copenhagen Fashion Week conversations was the shared sensation of having packed a pretty “random” ensemble of clothes. Everyone felt like they had to slightly excuse themselves: in an act of surprise, early August Copenhagen allowed itself to be boiling hot and rather humid, humbling the fashion crowd. There had been signs: my own approach of CPHFW was a giving wardrobe malfunction in the making. I was too busy (good) with the actual preparations of the p
The 14 minimal summer items I'm wearing on repeat and why they work (opens the original)
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Classic pre-holiday scenario: I’ve been thinking about adding another white tank top to my collection for over two months now, dividing my attention between the Flore Flore Jill Tank in White and Almina Concept High V Neck Tank Top (currently sold out). Yet 100 euros plus shipping are quiet a serious investment for a dainty piece of cotton, so I’ve been feeling, against my better knowledge, hesitant.Better knowledge of myself I should probably say, because what did I do instead? Last minute befo
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