HeyJaredThe World's Best Email and Retention Podcast
Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP.Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 15, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Ep 104: The 12-Point Klaviyo Inspection (opens the original)
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How healthy is your Klaviyo account? Jordan Gordon walks through the 12-point inspection he uses to assess Klaviyo accounts in 10 to 15 minutes. The inspection covers revenue, clicks, audience growth, campaign frequency, send volume, and flows, with a second check for every metric that can be distorted by attribution settings, privacy opens, or bot clicks. You’ll learn how to: • Compare Shopify revenue growth with Klaviyo revenue growth • Check whether Klaviyo’s attributed revenue is trustworthy
Ep 103: Should DTC Brands Wait Until $10M to Run Paid Ads? | From the Trenches: Real Problems, Real Solutions (opens the original)
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Should DTC brands really avoid paid ads until they hit $5M to $10M in revenue? A viral Cody Sanchez take sparked that debate, so Eric Dyck sits down with Pilothouse’s Jordan and Raf for the first edition of The DTC Rundown: a rapid-fire breakdown of the arguments, strategies, and problems DTC operators are talking about right now. They dig into when paid acquisition actually makes sense, why brands can end up spending money advertising to customers who were already going to buy, and why healthie
Ep 102: 0.25% CTR and Not in Spam: What Do You Fix Next? (opens the original)
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What do you fix when your email program has a 0.25% click-through rate and deliverability isn’t the problem? This week, Jordan breaks down a pattern he sees across larger DTC brands: daily campaigns, oversized automated flow systems, low engagement, and plenty of attributed revenue that makes the program look healthier than it really is. He walks through how to find your real click-through rate, strip out bot activity, identify which flow messages are actually generating revenue, and figure out
Ep 101: How to Know When You’re Marketing to the Wrong Customers (opens the original)
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The customers that got your brand to its current size may not be the customers who take it to the next stage of growth. This week, Jordan is joined by Pilothouse’s Rafael Gi to break down a pattern they’re seeing across brands at very different stages: the customer base, acquisition strategy, and messaging that once worked can eventually become a ceiling. They walk through three real brand scenarios, including a skincare company where 80% of free-sample buyers never purchased again, a sports bra
Ep 100: 100% in Gmail Spam: How We’re Rewarming This Email Account (opens the original)
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Jordan is in the middle of rewarming an email account that Gmail was sending straight to spam, so this week he’s taking you inside the process. He breaks down what damaged the account’s sending reputation, the engagement segments he’s using to rebuild it, why static send size matters during a rewarm, and how he’s using Gmail-specific data, GlockApps, and Postmaster Tools to tell when it’s safe to scale back up. Jordan also explains why your reported email revenue may be inflated by Apple Privacy
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