HeyJaredThe Working Class Project
To win the working class, Democrats must listen to and learn from them. This project is the biggest effort to do so in 2025.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 30, 2026
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- Jul 8, 2026
Latest issues
Working Class Weekly: The Ground Is Shifting From Under Republicans (opens the original)
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We’re back with new findings from the largest research effort in Democratic politics dedicated to understanding working class voters, where they stand on the issues, and what Democrats need to do to rebuild a working class coalition.Last week, we shared new findings from the Working Class Project’s latest poll of 1,000 registered working class voters across the battleground. The survey, conducted by GBAO earlier this month, points to hopeful signs for Democrats heading into November, as Republic
NEW POLL: The Working Class Are Turning On Trump And Republicans (opens the original)
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We’re back with new findings from the Working Class Project, the largest research effort in Democratic politics dedicated to understanding the working class electorate, where they stand on the issues, and what Democrats need to do to build back a working class coalition.Earlier this month, we launched a new survey of working class voters across the battleground, part of our longitudinal look at how these voters are shifting. We’ve been talking to these voters since the start of 2025, tracking th
Working Class Weekly: Driving Healthcare Home In Iowa (opens the original)
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Earlier this summer, we told you about American Bridge’s ad campaign launch in Iowa and how insights from this Working Class Project were shaping our paid media strategy in the state. This September, with less than two months until Election Day, we’re back on the air in the Hawkeye State, with a new round of ads focused on the state’s Senate race.Iowa marked the first investment in American Bridge’s multi-million dollar midterm ad campaign. We moved early to define Republican
Working Class Weekly: The Paycheck Gap Squeezing Working Class Voters (opens the original)
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We’re back this week with findings from the largest research effort in the Democratic Party to understand how working class voters are thinking about the issues heading into the 2026 midterms — and what Democrats need to do to earn their votes.Rising costs remain the single biggest issue for working class voters heading into 2026. This Labor Day, gas prices hit their highest level ever recorded for the holiday, a stark reminder of just how much rising costs continue to strain working
Working Class Weekly: The Region Shaping America’s Future (opens the original)
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We launched the Working Class Project in 2025 to understand why working class voters, who have been the backbone of the Democratic coalition for generations, walked away from the party in 2024, and what it would take to earn them back. Democrats cannot rebuild trust with working class voters if they don’t first listen to them, and nowhere is that lesson clearer than in the South.Over the past several months, I traveled the region for Long Play, a six-part YouTube
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