HeyJaredThe Word by Sonder & Tell
A very useful newsletter from three strategists and writers. The things that keep us up at night and shift the way we think about brand.
- Indexed issues, last 90 days
- 2
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 11, 2026
Latest issues
I name brands for a living. I still can’t name my baby. (opens the original)
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You make something. Build it from scratch. And then, before you let this precious thing out into the world – to thrive, suffer, experience it all – you have to give it a name.Brand or baby, it can be tricky. As a copywriter and pregnant person, you can trust me on this.With the baby, I need to find a name my husband agrees with. He who forgets his lunch every morning, but has an elephant’s memory for everyone he’s disliked since kindergarten.Don’t get me wrong, I’m picky too. I want something un
Here for hobbies not side hustles (opens the original)
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“Kate, I’ve been meaning to ask you… do you know what a Victorian puzzle pocket is?”Reader, I did not, when our Creative Lead Rae messaged one early May morn. (Hello, btw! We’re back from summer break).This frankly adorable craft is an intricately folded and painted card, perfect for whimsical birthday greetings or secret notes to your secret lover. The kind of tactile creation which, according to Pinterest’s 2026 Hobbies Trend report, people are all over. In what feels like a natural extension
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