HeyJaredThe Wine Shift
The wine world is shifting. Consumer behaviour, public health, and wine economics — analysed from Europe.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 30, 2026
Latest issues
Terroir exists. But what does it actually tell us? (opens the original)
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<img alt="Vineyard landscape in Burgundy at sunrise, with exposed limestone-rich soil, morning mist and a winegrower working among the vines." class="sizing-normal" height="820" src="https://substackcdn.com/image/fetch/$s_!5qYA!,w_1456,c_limit,f_auto,q_auto:good,fl_progres
What terroir really costs: the OIVE figures behind the Spanish vineyard (opens the original)
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<img alt="Mus Vini in Spanish dress at the edge of a vineyard, euro notes tucked into his hat, belt and boots, sniffing at black soil, with a Spanish bodega in the background." class="sizing-normal" height="820" src="https://substackcdn.com/image/fetch/$s_!nTqt!,w_1456,c_l
Make it sweet, call it dry: why we secretly like sweetness (opens the original)
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<img alt="" class="sizing-normal" height="900" src="https://substackcdn.com/image/fetch/$s_!Ifd5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2b025a3-1c09-4272-84ff-4160cc864706_1350x900.avi
Michelin hands out Grapes in Bordeaux. Château Latour is nowhere to be seen (opens the original)
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<img alt="" class="sizing-normal" height="820" src="https://substackcdn.com/image/fetch/$s_!XZf9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb93f85c4-3854-41ce-9831-3b7cc89c6cbf_1599x900.avi
The Michelin Grape gives wine buyers trust. But based on what? (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!1rHQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff702e29f-fe50-4810-b724-5244ec32a68b_1672x941.jpe
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