HeyJaredThe Whole Marketer podcast
Welcome to The Whole Marketer podcast, where we look at the holistic skills that marketers of today need to grow the brands and businesses of tomorrow, whilst ensuring marketers feel supported and empowered to have successful and fulfilling careers and lives as a whole.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Aug 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
How to Balance Brand vs Performance Marketing: Marketing Effectiveness and the ROI Data Behind the Ratio (opens the original)
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Episode 170 with guest James Hurman, F ounder of Previously Unavailable and co-founder of Tracksuit, AF Drinks and Caffeine This week 's technical marketing skill is another on marketing effective ness as we believe it's a core capability gap we need to close as a profession, so that we can truly be the growth engine of the business and lead the long-term commercial agenda . Abby is joined by James Hurman to discuss why marketing leaders need to be investing in brand AND performance and avoiding
How to Build a Marketing Team That Thinks Differently - and Doesn't Need You in the Room (opens the original)
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Episode 169 with guest Mark "Strings" Stringer, Founder and Chair of PrettyGreen T oday's episode explores the leadership and human skill s of building genuine diversity of thought within marketing teams and why it matters , including: why teams risk becoming clones of each other, recruiting for diverse thinking, your self-awareness as a leader to build the right teams around you, and why trust and psychological safety create s better work. Joining Abby is Mark Stringer, known to most as Strings
Marketing Effectiveness: How to Measure What Actually Matters (opens the original)
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Episode 168 with guest Sorin Patilinet, PepsiCo's Global Marketing Effectiveness and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth This week's episode is a technical skill that is fundamental to marketing leading the long-term commercial agenda – it's marketing effectiveness . We'll unpack what marketing effectiveness really means, the difference between effectiveness and efficiency , the importance of pricing being in marketing's remi t and what makes a great da
How to Market Yourself to Find Your Next Role: Honest Reflections from a Senior Marketer on Changing Marketing Roles (opens the original)
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Episode 167 with guest Mays Elansari, Marketing Director at Wasabi The last in our mini-series on how marketing roles are changing, this episode is a little different as we hear directly from a senior marketer who has recently been looking for - and secured – an exciting new role. But the journey was not easy and we explore with refreshing honesty about what it fe els like to suddenly find your self without a role, reframing your mindset, treating yourself like a brand and how saying yes ( to ev
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