HeyJaredThe Whitespark Local Update
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space.Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated…
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 15, 2026
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- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Stop the AI Slop, Claude Research Assistant & New GBP Verification | E48 The Whitespark Local Update (opens the original)
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Darren Shaw and Claire Carlile break down the biggest local SEO, Google, and AI search updates from the past week, including: 📝 Google Business Profile Verification: Submit a Business Photo (Ben Fisher) 📝 Claude Project for Improving Information Gain for SEO (Steve Toth) 📝 The new rules of AI search (Crystal Carter) 📝 Study: How Keywords in Business Names Currently Impact Google Local Pack Rank and AI Search (Miriam Ellis) 📝 Has excessive use of AI slop knocked us back to an “anti-digital” age?
13K AI Citations, E-E-A-T Tips & 2026 Local Discovery Index | E47 The Whitespark Local Update (opens the original)
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Darren Shaw and Claire Carlile are here to unpack the latest local SEO news, updates, and takeaways, including: 📝 Wordfence Argus Finds Unauthenticated Arbitrary File Upload Vulnerability in Gravity Forms (Alex Thomas) 📝 The 2026 Local Discovery Index (SOCi) 📝 How to Grow Your Brand Authority for AI Search (GEO, AEO) (Crawling Mondays by Aleyda Solis) 📝 Practical guide to improving EEAT in your content (Steve Toth) 📝 We tracked 13,184 AI citations across 4 LLMs. Here’s what we learned… (Andy Cre
NEW Google Maps Feature, 1.8M GBP Study & Marketing Personas Guide | E46 The Whitespark Local Update (opens the original)
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Darren Shaw and Claire Carlile are back with the latest local SEO news, updates, and takeaways from the past week, including: 📝 “Tell Maps” is live! (Claudia Tomina) 📝 Google Business Profile Alert for Local SEOs & Agency Owners (Amy Toman) 📝 What 1.8 million Google Business Profiles tell us about local SEO success (Darren Shaw) 📝 The Best Persona Tool On the Web Is Now Live (Rand Fishkin) 📝 EP 270 - The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search (Near Media, Mike Bl
AI Watermarking, Google LSA Changes & AI Search Ranking Problems | E45 The Whitespark Local Update (opens the original)
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In this episode, Darren Shaw and Claire Carlile share the latest local SEO news, updates, and insights from the past two weeks: 📝 Breaking news: View Counts on Google Posts (Muhammad Hussain) 📝 Hack to Get Activities on Your Google Business Profile (Claudia Tomina) 📝 Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel (Near Media) 📝 How AI text watermarking works (James Padolsey) 📝 Why AI Search Won’t Rank This Website (Live Audit) (SterlingSky) 📝 Google Local Service Ad
Report Owner Responses on GBP, ChatGPT Gets Yelp Review/Photo Data | E44 The Whitespark Local Update (opens the original)
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In this episode, Darren Shaw and Claire Carlile share the most exciting local SEO news and insights from the past two weeks: 📝 Links back in GBP products populated via product editor (Claire Carlile) 📝 Whitespark Analyzed GBP Review Questions for 765 Businesses (Miriam Ellis) 📝 Yelp Licenses Its Review, Photo, and Request-a-Quote Data to ChatGPT ((Krystal Taing) 📝 You Need to Nail Your “Brand Facts” (Cyrus Shepard) 📝 New GBP Feature: Report Owner Response (Vinay Toshniwal, Jacek N. Kozio) 📝 1 5
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