HeyJaredThe Well by Mimir
Entrepreneurship from the messy beginning. A weekly newsletter for early-stage founders, by an early-stage founder.
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 4, 2026
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- Earliest in this view
- Jul 7, 2026
Latest issues
You suck at manifesting because you want control (opens the original)
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For the past year, I have been working my butt off in hopes of earning a promotion. I took on a bunch of new responsibilities, exceeded all my measurable metrics, and handled jobs outside of my scope. Earlier, the mid-year promotion cycle was announced. I didn’t get it. Not what I wanted but it was the catalyst I needed.I’d been with the company for almost three years and I believe that we don’t ever have a say when the universe thinks we’re ready for a change. So last month as I was talking to
Death by a thousand templates (opens the original)
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Open your instagram feed right now. It’s okay, I’ll wait here. Scroll for one minute. You can’t swing a dead cat in there without hitting butter yellow text overlay on a “candid” photo, or “hot girls do x,” or the same Canva intro, with the same animated captions.I don’t write this to be a hater. I am, admittedly, a victim (and contributor) of the butter yellow trend. But I bring this up because it’s an algorithm problem. When the algorithm likes something, all creators sprint toward it to claim
My company is a pop star, not a brand (opens the original)
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I didn’t want to be an entrepreneur when I was little. I wanted to be a pop star. But I didn’t have the talent to make that dream feel like an option. So I did what you do when you can’t chase your dream directly: obsess over the world around it.Music became how I process life. A song can drop me back into the most mundane moments: driving my car, walking by the water. To this day, anytime I play Views by Drake, I’m immediately transported back to a long day of packing up my sophomore year dorm
Turns out my idea was illegal (opens the original)
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When I decided to start my skincare company, Kelley, I decided on one self-imposed rule that I refuse to compromise: a product ingredient label the customer could read and understand in 5 seconds.I had assumed that the big brands whose labels read like my high school chemistry final were using ingredients that couldn’t be simplified. Or if I put my conspiracy hat on, they preferred to keep hidden, purposefully creating a level of confusion so they could charge more for their products.And in my i
My cat wants attention and so does my inner saboteur (opens the original)
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Welcome to The Well. I'm Maddie, founder of Kelley Beauty (my first business), and host of Mimir, the podcast for early-stage founders. I write for all the other early stage entrepreneurs because no one should build alone. If any of this resonates, share it with a friend, or message me! Let’s dive in.Over the last couple weeks I felt like something had been... following me.I could sense it on my drive home from work, “What are we working on for KELLEY tonight?&
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