The Weekly Scroll
Social media moves fast. The Weekly Scroll slows it down — with data-backed insights, creator perspectives, and practical strategy from Buffer's content team, delivered to your inbox every Friday.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest issues
Open Tabs with Kevin Indig (opens the original)
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Open Tabs is a series under The Weekly Scroll where we peek into what a creator or social media pro has open on their browser, saved in their bookmarks, and stuck in their head right now. Each issue, someone new shows us what they’re paying attention to.<source type="image/webp" /
🎉 You can now post Substack Notes through Buffer (opens the original)
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Surprise 🎉You can now plan, schedule and publish Substack Notes through Buffer!Try it out →<img alt="" class="sizing-normal" height="618"
🔎 Lessons from how other brands approach Substack (opens the original)
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After we decided to move The Weekly Scroll to Substack, I knew we’d need to understand platform norms before committing to a voice of our own, so I dove into research on other brand newsletters on Substack. They ran the gamut, from very industry-focused to the more personal to ones reminiscent of magazines.<div
🔎 Looking beyond my feed for Substack growth advice (opens the original)
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When I put a bunch of effort into the early process of figuring out how to tackle a challenge, I’m always tempted to stick with my initial findings and then bring it all together at the end (my research and results).<img alt="" class="sizing-normal" height="9
🔎 The Weekly Scroll: 30 Days of Notes, pt. 1 (opens the original)
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I’m familiar with social media. I’m familiar with newsletters. But after a few months of getting this Substack up and running, I’ve come to accept that I’m not quite sure what to do with something that combines both of these things.<img alt=
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