The Volunteer Roadmap
Most business advice assumes you're operating in a market of millions. But when your entire customer base is 15,000 people, that advice falls flat.What works in Nashville won't work in Elizabethton.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 7, 2026
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- Earliest in this view
- Jul 13, 2026
Latest episodes
The Unglamorous Work That Keeps a Town Alive | Pikeville (opens the original)
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For 20 years as mayor of Bledsoe County, Gregg Ridley focused on the unglamorous work that keeps a rural community running: Water lines. Sewer plants. Ambulance service. It’s the kind of infrastructure that doesn't make headlines or win elections, and that most people never think about until it stops working. In this episode, I'm talking with outgoing Bledsoe County Mayor Gregg Ridley about why the least flashy work is often the most important, and what it takes to build a rural county people do
Is It Easier to Succeed in a Small Town? | Livingston (opens the original)
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Is success easier in a county with a population under 30,000? For Livingston, the answer is yes. Because a small, tight-knit community can move on an idea before a bigger county has finished scheduling the first meeting. Zach Stephens is the CEO of the Livingston - Overton County Chamber of Commerce, and while he’s only been in the role for a year and a half, he's already been able to accomplish a lot just from being “impatient.” In this episode, Zach shares how he's turning a once-distressed co
This Golf Brand Could Be Anywhere, But They Chose Bristol (opens the original)
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Turtleson makes golf apparel sold by more than a thousand courses and stores across the world. They even make the private-label shirts for St. Andrews, the home of golf, right here in Bristol, Tennessee. A brand with that kind of reach could set up anywhere, but Turtleson chooses to stay in Bristol, and they've built the company to support the community without depending on it to survive. That balance (global reach with local roots) is the whole reason it works. In this episode, I'm talking with
Why This Dairy Farm Isn't Betting Everything on Milk | Philadelphia (opens the original)
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How do you know when to focus on one thing vs. diversifying your revenue streams? Especially when the stakes are high and you usually don't see ROI for several years. To answer that question, we're heading to Sweetwater Valley Farm. This is NOT your grandpa's dairy farm. They were the first in Tennessee to milk with robots, and they've just started milking on a 60-cow rotary that's the first of its kind in the state. In this episode, I'm joined by Max Waibel (General Manager) to talk about how a
Engineer Your Own Luck | Tri-Cities (opens the original)
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A few years ago I was in the Leadership Tennessee NEXT program, and David Golden said something that changed the course of my life: "I can tell you've long-range planned for someone else's success, but I don't think you've made a plan for your own life." That conversation is a big part of why I started Arch About TN and The Volunteer Roadmap. So for this episode, we're going to Johnson City to talk to the man who set this whole thing in motion. David spent 25 years at Eastman before helping buil
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