HeyJaredThe Voice of Experience
"The Voice of Experience" is a bite-sized podcast about the art & science of memorability.Hosted by marketing industry veterans Elke Jones and Max Lenderman, each episode explores what it takes to create unforgettable memories that attach humans to brands, forever.
- Indexed episodes, last 90 days
- 1
- Latest publication
- Aug 12, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 12, 2026
Latest episodes
Coachella 2026 for Fans or for Feeds? (opens the original)
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Coachella sold out in three days and generated $754M in earned media value — but at what cost to the fan? In this episode, Elke and Max unpack a seismic shift in experiential marketing: the rise of B2I (business-to-influencer). From creator economy sessions to brand activations designed for filming angles, not fans, they explore what happens when live experiences stop creating memories and start creating content.
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