HeyJaredThe Voice In My HED
Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 7, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 17, 2026
Latest episodes
How to Beat Spotify's "Skip" Button (opens the original)
Read excerpt
Spotify is testing a new way for podcast listeners to skip past ads, and some prominent voices in podcasting are already predicting disaster. Neil thinks they may be worrying about the wrong problem. This episode goes back nearly 30 years to Howard Stern, detours through the Super Bowl, Guns N’ Roses, Bud Light, Rick Moranis and some of the most successful radio commercials ever made — all in search of a lesson podcasters might want to remember before declaring war on the “Skip” button.
How the Gurus Killed My Show (opens the original)
Read excerpt
What’s the difference between a guru and a coach? A few years ago, I learned the answer the hard way. I had a successful podcast I loved making. Then I took a piece of advice that sounded completely reasonable — especially coming from someone who supposedly knew better. Five episodes later, the show was dead. This episode is about what happened, why I listened, and the lesson I took from it about gurus, coaches, “best practices,” and advice that sounds universal until you actually apply it to a
How to Apply Preparation H (opens the original)
Read excerpt
Most producers are trained to fix the mistake, cut the pause, redo the line, and polish away anything that sounds imperfect. Sometimes that’s exactly how you destroy the best part. In this week's episode, Neil uses a legendary Gary Owens Preparation H spot, a live radiothon moment, and a couple of famous records to make the case for knowing when to leave the rough edge alone. Not every imperfection is a mistake. Sometimes it’s the thing people remember.
One Coin, One Cone (opens the original)
Read excerpt
McDonald's has a summer promotion built around a beautifully simple idea: one coin, one cone. It's cheap. It's memorable. And it contains the seeds of something much bigger. The problem? They stopped one step too soon. In Episode 42 of The Voice In My HED , Neil looks at the missed opportunity hiding inside a billion-dollar-company's promotion - and the simple idea that some random guy on an island thought of, that McDonald's apparently didn't.
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.