HeyJaredThe Viral Genius Podcast
The Viral Genius Podcast helps founders, marketers, and creators unlock the power of founder-led content.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 3, 2026
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- Earliest in this view
- Jul 31, 2026
Latest episodes
Everything About Your Startup Is Copyable. Except This. (opens the original)
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Vibe coding means anybody can ship. AI means anybody can build. A factory in Shenzhen means your physical product gets cloned in weeks. Whatever advantage your product has today is a short-term advantage. The one thing nobody can copy is the way you and your founding team solve the customer's problem. The trouble is you can't explain it, because you don't know you're doing it. There's a science for that. It's called cognitive task analysis, and it was built by Gary Klein, Robert Hoffman and Rich
The Google Search That Cost Jason Barnard €100,000 (opens the original)
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Jason Barnard walked out of a meeting in Paris with a €100,000 deal all but signed. Half an hour later the client emailed to cancel. They had searched his name, and Google told them he was a cartoon maker. He was. For years he had been the voice of Boowa the Blue Dog, a kids' TV character with a website doing a billion page views. Google had all of that. It had nothing on the digital marketer. That train ride home became Brand SERP, and then Kalicube, a brand engineering company sitting on 25 bi
Your One Unforgettable Idea Is Already Inside You (opens the original)
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Every founder is sitting on one unforgettable idea — a methodology, a framework, a way of doing things so natural to you that you've stopped noticing it's rare. In this episode, I show you how to excavate it, name it, and become known for it: "Fernando, the one unforgettable idea guy." "Jason Barnard, the Brand SERP Guy." "Donald Miller, the StoryBrand guy." Your name, next to one idea.This matters most for technical founders. You're brilliant, but you talk like you're talking to other engineers
Jason Barnard's Personal Brand Playbook (And the One Step It's Missing) (opens the original)
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Is building a personal brand just vanity? Chasing likes, seeing your name in lights?I was listening to James Dooley interview Jason Barnard, and Dooley asked him straight up what the value of a personal brand actually is. Barnard's answer was two words: lots of money. He says 80% of the business his company Kalicube brings in now comes from his personal brand. People searching for him. ChatGPT and Gemini recommending him by name.He also says it took him 13 years.So in this episode I walk through
The One Unforgettable Idea AI Can’t Copy (opens the original)
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I asked ChatGPT for the most authentic Mexican tacos in downtown Austin. It gave me three options.Not ten blue links. Three.That is the whole problem in one sentence. AI took away the how-to. Anyone can build anything now, so the number of companies that get named when someone asks for your category has collapsed. The AEO and GEO specialists will tell you to fix your schema markup, your crawlability and your liftable paragraphs. All of that is real and none of it is the thing.The thing is having
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