HeyJaredThe Vinimark Podcast
The Vinimark Podcast is a series of conversations that take place along the rough edges of wine commerce, science, cellar mastery, marketing, and the rising trends amidst the industry's more adventurous pioneers.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Jul 22, 2026
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- Earliest in this view
- Jul 21, 2026
Latest episodes
Old Vines Are Expensive. Here's Why They're Worth It. (opens the original)
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Keeping an old vine in the ground costs money, and it's not always an easy sell to the accountants. In part 2, Cathy van Zyl, Master of Wine and Director of the Old Vine Project, tells us the story of South Africa's oldest known vineyard nearly being lost, what consumers are actually paying for old vine wine, and why the rest of the world is only starting to catch up.
The Old Vine Project, Part 1: Cathy van Zyl on What Makes a Vine Old (opens the original)
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Only 250 people in the world hold the title of Master of Wine. Cathy van Zyl is one of them, and she's also Director of the Old Vine Project. In part 1 of this two-part conversation, we ask her the question at the heart of the project: why 35 years? Cathy unpacks the soil science, the climate, and the global movement South Africa helped lead, plus how our old vine standards compare to Barossa's.
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