HeyJaredThe Unscripted SEO Interview Podcast
Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but…
- Indexed episodes, last 90 days
- 30
- Latest publication
- Sep 28, 2026
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- Earliest in this view
- Jul 6, 2026
Latest episodes
AI Search Quick Wins Are a Wave About to Crash - Laura Iancu (opens the original)
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Laura Iancu has watched listicle tricks move AI answers within the hour, and she thinks every one of those quick wins is a wave that is going to crash. The founder of Searchpedia joins Jeremy Rivera on Unscripted SEO to talk about honest AI search work while attribution is still "one more drip in a sea of dark clicks." Read the full episode recap. Laura went solo in January after years in-house for big brands. She calls herself a search activist, takes clients by referral only, and tells some of
Laura Smith: Localise the Campaign, Don't Just Translate It (opens the original)
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Laura Smith, Head of Client Strategy at ICS-digital, has one rule for international work: localize the campaign, don't just translate it. She also walks through her team's white paper, The Human-Machine Memory Gap. Read the full episode recap. ICS-digital works in over 100 languages across digital and translation, and Laura leads strategy across SEO, digital PR, creative and translation. She has spent 15+ years in marketing, starting in traditional PR with B2B work, press office and restaurant l
Ross Hudgens: GEO Is CRO and the Versus-Page Signal (opens the original)
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Ross Hudgens founded Siege Media, and his Wiley book Generative Engine Optimization: The Definitive Guide to AI SEO is out October 12, 2026. His sharpest finding: brands with versus articles were the most likely to get AI search traffic. Read the full episode recap. Siege Media started as a content marketing agency almost fifteen years ago, repositioned as an organic growth agency, and now calls itself a full-service GEO agency. It added affiliate partnerships and community management because th
Gisele Navarro on Rebuilding HouseFresh After Google - Reddit, AI Bots, and the 2-Minute Visitor (opens the original)
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Gisele Navarro is the managing editor of HouseFresh, an independent air-quality review site that buys every unit it tests, runs no ads and takes no sponsorships. In September 2023 Google started taking their traffic away. By March 2024 it was nearly all gone. This is what happened next, told from inside it.The recovery from the inside: What an HCU Recovery Looks Like From the Inside on SEO Arcade. HouseFresh started publishing properly in 2021 and had three good years. Then the late-2023 updates
Nick LeRoy: If You Can Bullet-Point It, You Are Replaceable (opens the original)
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Nick LeRoy has been an SEO for sixteen years and now runs SEOjobs.com, the job board he built because searching "SEO" on LinkedIn still returns a Java developer role with "SEO knowledge, nice to have" buried in the bullets. His read on the hiring market is one word: ugly. For the first time, the supply of SEO talent outstrips demand, which is how, in his words, "a lot of C-plus SEOs were getting six-figure A-plus salaries." AI removed the entry-level rung, and the people most exposed are the one
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