HeyJaredThe Unoptimised Human
Behavioural science, human psychology, and why the most interesting decisions are the ones algorithms can't make. Written by a former military aviator turned CMO who built the STAR Framework and still can't stop thinking about why people do what they do.
- Indexed issues, last 90 days
- 17
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 12, 2026
Latest issues
Is Content Creation a Real Job? (opens the original)
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<img alt="" class="sizing-normal" height="752" src="https://substackcdn.com/image/fetch/$s_!uSsH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57f45674-2d5c-4897-a90b-32d36ef376bb_1344x752.jpe
Why Gen Z Fangirls an Anthropologist: Xiang Biao and the Art of Thinking for Yourself (opens the original)
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<img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!qnbV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd0bfe4c7-8272-4c94-bcf4-7a2e055c4f0c_1872x1248.j
The Myth That Left the Classroom and Moved Into the Boardroom (opens the original)
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<img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!3uTn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F026441f5-a0a6-4d91-9322-fe805755794e_1536x1024.j
Personalisation Fatigue: Why “Too Good” Marketing Is Backfiring (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!jS0k!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa0352e50-2261-4a50-85b8-d04af136e8eb_2560x1440.pn
Jev and the Machine That Knows What It Doesn’t Know (opens the original)
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<img alt="" class="sizing-normal" height="883" src="https://substackcdn.com/image/fetch/$s_!cPzu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0d714ff4-ca5a-4751-82b0-c45dbc63d8db_2580x1564.pn
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
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