HeyJaredThe Unofficial TikTok Shop Podcast with Jordan West
The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue.I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America.
- Indexed episodes, last 90 days
- 18
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
Tiktok Shop Brand Management - Agency or In-House (opens the original)
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Should your brand hire a TikTok Shop agency, build an internal team, or combine the two? The decision goes deeper than comparing an agency retainer to one employee’s salary. In this episode, Jordan West shares a framework for choosing the right operating model for TikTok Shop and explains why social commerce requires the coordination of an entire business unit. He walks through the nine functions brands need covered, including social commerce leadership, creator recruitment, sampling operations,
How We Got Creators To Post 32 Videos From One Sample On Tiktok Shop (opens the original)
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Most brands are treating TikTok Shop samples like one-shot transactions: send the product, wait for one video, check the sales, and move on. That misses the bigger opportunity. In this episode, Jordan West explains why the real unit of creator marketing is the creator relationship—not the sample—and breaks down a Social Commerce Club campaign that produced 32 videos per sample. He walks through the five-part creator volume system: building a narrow creator cohort, giving creators one clear selli
How to Launch a Supplement Brand on TikTok Shop in 2026 (opens the original)
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TikTok Shop launches are not simply a matter of listing a product and sending samples to creators. In competitive categories, the offer, economics, creator strategy, social proof and launch velocity all have to work together. Jordan West sits down with Matthew Gomes for a consulting-style breakdown of an amino acid supplement brand launching into one of TikTok Shop’s more difficult categories. They unpack how the brand is approaching AOV, bundle strategy and creator acquisition while competing a
6 New Tiktok Shop Updates You Need To Know About Right Now (opens the original)
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TikTok Shop is quietly testing Growth Autopilot, a new campaign type that could signal where automated advertising is headed next. Jordan West breaks down what Growth Autopilot appears to be and why the important shift isn’t simply a new campaign option. TikTok is increasingly moving toward a system where brands define the business constraints while the platform handles more of the media-buying decisions. You’ll learn: - How Growth Autopilot appears to build on Product GMV Max - Why the seven-da
TikTok Just Changed How Ad Campaigns Work... And Most Brands Have No Idea Yet (opens the original)
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TikTok Shop is growing up — and the easy version of the playbook is starting to break. Creator outreach, free samples, viral videos, and GMV Max alone are no longer enough. As TikTok builds stronger creator scoring, compliance controls, fulfillment standards, search infrastructure, AI-powered advertising, and better profitability measurement, brands need a much more mature operating system. In this episode, Jordan West explains why TikTok Shop is becoming real retail and what that means for ecom
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