HeyJaredThe Unified Brand - Branding Podcast
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
When Should You Rebrand? Building a Brand That Lasts with Christy Madden (opens the original)
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When does a brand need to change, and when does it need the conviction to keep building on what already works? Chris Outlaw is joined by Christy Madden, Strategy Director at Ragged Edge, to explore how brands create lasting value through a clear idea, meaningful difference and consistent execution. Drawing on work with Wise, Monzo and Granola, Christy explains how to recognise existing brand equity, make strategy simple enough for an entire organisation to use, and resist change driven by novelt
Why Great Brands Need Permission to Play — Paul Blackburn, Founder of Studio Blackburn (opens the original)
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What if brand consistency is actually holding your brand back? In this episode of The Unified Brand Podcast, Chris Outlaw sits down with Paul Blackburn, founder and CEO of Studio Blackburn, to explore why the strongest brands need more than rigid rules — they need permission to play. Drawing on more than 25 years in design and branding, Paul shares how creativity, strategy and experimentation can work together to build brands with greater clarity and character. They explore why measurement can s
Personal Branding Isn’t About You: How to Become Valuable & Visible with Vanessa Errecarte (opens the original)
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What if everything you’ve been told about personal branding is backwards? In this episode of The Unified Brand Podcast, Chris Outlaw is joined by marketing strategist, bestselling author and founder of Marketing Simplified, Vanessa Errecarte, to explore why the strongest personal brands aren’t built through constant self-promotion — they’re built by being useful. Vanessa shares her service-first approach to personal branding and explains how founders, marketers and professionals can turn their k
How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention (opens the original)
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In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond. In this episode of The Unified Brand Podcast , we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick. You’ll discover: Why Lego lost its way—and how it got back o
Stop Reinventing Your Brand: Find the Truth That Makes You Different | Meghan Labot (opens the original)
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Why do some brands become genuinely loved while others are simply bought? In this episode of The Unified Brand Podcast , Chris Outlaw sits down with Meghan Labot, Managing Director for North America at LOVE , to explore how brands can uncover what makes them distinctive, remain culturally relevant, and build deeper connections with their audiences. Meghan explains why great brand strategy isn't necessarily about inventing something new. Instead, it starts by uncovering an undeniable brand truth
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