The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
Explore how to build and grow your business in today’s global marketplace. In each episode, we try to capture and share the essence of how interesting people often take unconventional paths to build their business, some of whom succeed, some who do not.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 16, 2026
Latest episodes
EP-205 Sourcing Global Talent: Why Nearshoring to Latin America is Changing the Game for Startups with Brian Samson (opens the original)
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Welcome to The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas. In this episode, hosts Bela Musits and Mike Wasserman dive into the world of global workforce strategies with nearshoring expert Brian Samson, founder of Plug Technologies.For decades, American companies looking to outsource have immediately focused on Asia for manufacturing, call centers, and IT development. However, massive time zone disparities, long feedback cycles, and distinct cultural differences freque
EP-203 How to Overcome Your Biggest Business Challenge: Customer Acquisition with Candice Smith (opens the original)
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In this episode, hosts Bela Musits and Mike Wasserman dive deep into one of the most critical hurdles every startup faces: customer acquisition.Our special guest is Candice Smith, a serial entrepreneur and the founder of French Press Communications (currently rebranding from frenchpresspr.com). Candice didn't follow a traditional marketing path—she fell into public relations and communications while launching her own education-focused ventures. Today, her agency works with mission-driven solopre
EP-204 Scaling Your Business Beyond Start-Up: How to Take the Critical Second Leap with Brad Fisher (opens the original)
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Welcome to The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas. In this episode, hosts Bela Musits and Mike Wasserman sit down with business growth expert Brad Fisher, founder of Scalable Leadership.Many midsize companies hits a wall where growth stalls, operations clutter, and founders find themselves working 80 hours a week just to keep up. Brad explains how to identify if you are stuck in the "scalability trap" and outlines exactly what it takes to break free. If you wa
EP-202: Global Startups & Cross-Cultural Success with Menil Vukovic (opens the original)
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Welcome to The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas! In this episode, hosts Bela Musits and Mike Wasserman sit down with software tech entrepreneur Menil Vukovic, live from Sarajevo, the capital of Bosnia and Herzegovina.Building a business across geographical boundaries can feel like an impossible task. In this deep-dive interview, Menil shares his personal history running three tech companies—including his first product venture, Tinpu (a matchmaking social eng
EP-201: The Entrepreneur’s Four Burners: Leading with Identity and Balance with Benoy Tamang (opens the original)
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In this episode of The Unconventional Path, hosts Bela Musits and Mike Wasserman sit down with eight-time entrepreneur and executive coach Benoy Tamang. Recorded from Bela’s boat in Narragansett Bay, Rhode Island, this conversation dives deep into the internal world of leadership, moving beyond balance sheets to explore the human elements of success.Benoy challenges the traditional "business-first" identity by sharing why he introduces himself first as a father rather than a CEO. He introduces t
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