HeyJaredThe TradeMarke
Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.We’re here for the big ideas, the game changers, and the everyday successes.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Jul 24, 2026
Latest episodes
The Hallway Is the Real Conference: Networking Tips That Actually Work (opens the original)
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Conference season is here, and if you're heading to an event this fall, this one's for you. Jennifer from Evolve AC & Heating, Shauna Brown, and Katy Higgins from True Pros join Sarah to talk about how to actually make conferences worth the time and money — especially if networking doesn't come naturally to you. What we cover:- How to network at a conference when you're an introvert (you don't have to work the room)- Picking three weekly "rocks" — the few things that actually move the needle- Th
The Sound Layer: How Erica Leonor Trains CSRs to Actually Connect (opens the original)
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Erica Leonor joins Sarah and Eric for a wide-ranging conversation on the power of voice, especially for CSRs and sales teams who don't have body language or facial expressions to lean on. Erica breaks down what she calls "the sound layer," why people process tone before words, and how monotone delivery quietly kills engagement, trust, and closed deals. The conversation moves into pitching (why nobody needs a 10-minute origin story), the value of vulnerable, ordinary storytelling as a connection
AI, Data Centers, and the Future of the Trades with Eddie McFarlane (opens the original)
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Eddie McFarlane returns to The TradeMarke Podcast for a wide-ranging conversation on the forces reshaping the trades right now: tariffs, refrigerant transitions, and an administration that keeps everyone guessing. But the real focus is what's next. Sarah and Eric dig into the AI data center boom, why it matters for HVAC and electrical contractors specifically, and why most people are using AI like a search engine instead of a thinking partner. Eddie shares why clean data beats more dashboards, h
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