HeyJaredThe TAG Collab Podcast
Teri Arvesu Gonzalez is the founder of The TAG Collab. 15 x Emmy award winner. Whether you’re building a career, leading a team, or reimagining a brand, you’ll find writing that invites reflection and action. thetagcollab.substack.com
- Indexed episodes, last 90 days
- 5
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- Sep 22, 2026
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- Jul 7, 2026
Latest episodes
The Path of Least Resistance got a bad Rap (opens the original)
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Written by Teri Arvesú González Somewhere along the way, the path of least resistance became shorthand for taking the easy way out. We were taught that if something is hard, push harder. If the door won’t open, keep pushing. If you’re exhausted, dig deeper. I believe in hard work. I just don’t believe hard for hard’s sake is a strategy. In business, we do the opposite all the time. We reduce friction. We look at data. We eliminate unnecessary steps. We try to align people with the work where the
Your Brain Can’t Find What You Haven’t Named (opens the original)
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Written by Teri Arvesú González Have you ever had someone mention a certain car—and then suddenly you see that car everywhere? The cars didn’t multiply overnight. You just started noticing them. There’s a name for this: the frequency illusion , also known as the Baader-Meinhof phenomenon . Once something becomes relevant to us, our brains become more likely to notice it among everything competing for our attention. I think goals can work the same way. “I need to figure out what I want to do” is
I Have a Confession to Make... (opens the original)
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I have a confession to make. I’ve been a little slow here on Substack. Not because I ran out of things to say. I’ve been writing a book. Actually, the book is now out. The Stories We Inherit has been published, and the response on Amazon has been incredible. I am still taking that in. Link on Amazon to buy For a while, I thought of the book and The TAG Collab as separate things. The TAG Collab Substack and podcast were where I wrote and talked about leadership, performance, confidence, reinventi
What Are Customers Really Hiring You to Do? (opens the original)
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What business are you really in? It’s one of the first questions I ask when working with leaders. It’s also one of the questions that most often stops a room. Organizations are usually quick to tell me what they manufacture, what services they provide, what technology they use, or what industry they compete in. Far fewer can clearly explain the progress their customers are hiring them to create. Problem they want solved, the need they want you to fulfill or the job to be done. At The TAG Collab
Is your organization building strategy faster than it is building leadership capacity? (opens the original)
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By: Teri Arvesú González and Edna Uribe Disruption is new for many industries. It was normal for ours. We built our careers at the front edge of one of the most deeply disrupted industries. In media, the ground was always moving. Technology changed.Audiences shifted.Business models evolved.Revenue priorities intensified.And the skills that created success one year could become insufficient the next. Disruption was not an event.It became the environment. But we also learned something important: O
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