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Newsletter · By Luke Tobin · English · Official site

Indexed issues, last 90 days
13
Latest publication
Sep 28, 2026
Audience
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Earliest in this view
Jul 23, 2026

Latest issues

  1. Issue · Sep 28, 2026

    Charging by the hour is killing your success (here's why) (opens the original)

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    You don’t get rich renting out your time.You get rich building something that earns while you sleep.And no, that doesn’t mean stuffing cash under your mattress or building a flaky “passive income” empire from TikTok tips. Real leverage is how the wealthy escape the time-for-money trap. Today, I’m breaking down the three scalable levers: Code, Content, and Capital.Master these, and you’ll stop working for money, and start having it work for you.Editors ThoughtsA few years ago, I had a realisation

  2. Issue · Sep 27, 2026

    The hidden cost of choice (how Steve Jobs beat the system) (opens the original)

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    Let me set the scene. You roll out of bed. Slack’s already kicking off. Email inbox screaming for attention. Oats or eggs? Tea or coffee? And it’s not even 8am.Welcome to decision fatigue.A slow, silent killer of your brainpower.Death by a thousand micro-decisions.I’ve been there. Hustling harder, thinking I was being productive, when really, I was just wading through mental clutter dressed up as urgency.Steve Jobs saw this early. That daily black turtleneck? It wasn’t about style. It was strate

  3. Issue · Sep 14, 2026

    The real founder tax? Burnout (opens the original)

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    Let’s get one thing straight: Building a business will test every fibre of who you are.What they don’t tell you? Founders don’t burn out because they’re weak. They burn out because they believe stopping means slipping. Because pausing feels like failure. Because somewhere along the way, “hustle” got confused with “self-worth.”This week, we’re talking about founder mental health. Not in the cliché, “take a bubble bath”

  4. Issue · Sep 7, 2026

    Mind Like Water: The art of winning by not reacting (opens the original)

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    You ever had one of those days where your brain feels like a browser with 47 tabs open and you have no idea where the music is coming from?I was juggling multiple businesses, managing teams across different timezones, prepping for investor meetings, all while keeping up with the everyday chaos that comes with being a founder. Sounds like a typical Tuesday, right?But here’s the kicker, what should’ve broken me actually became my turning point.And it all started with a lesson from martial arts.Spe

  5. Issue · Sep 5, 2026

    Breaking the Cycle of Procrastination (opens the original)

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    Ever found yourself staring at your to-do list and knowing exactly what needs to be done… but doing absolutely none of it? You’re not lazy and you’re not broken, like most of us you are caught in the loop of procrastination and it’s a loop so many of us know all too well.However, procrastination isn’t just a time management issue but also an emotional regulation problem. We delay tasks not because we can’t do them but because we’re trying to avoid uncomfortable emotions which include fear of fai

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