HeyJaredThe Strategy Sketchbook
A field guide for modern design leaders. The Strategy Sketchbook explores customer experience, service design, and strategic clarity...one insight, framework, or unfinished thought at a time. For those designing systems and future innovations
- Indexed issues, last 90 days
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- Jul 14, 2026
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- Jul 14, 2026
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The Map Belongs On The Wall (opens the original)
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Two working sessions, same service map, two completely different rooms.In the first, everyone was in the room with me. I connected my laptop to the screen, pulled up the Figma file, and started driving. Zooming, panning, narrating, moving through a system I knew by heart because I had built it. Fifteen minutes in, two people were answering email under the table and the rest were a few moves behind, still hunting for the place I had been three clicks ago. They had come to give me feedback. They c
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