HeyJaredThe Story of a Brand Show
Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 2, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
New Primal - Revenue Is Vanity: The Hard Truth About Scaling CPG (opens the original)
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What if the fastest way to grow was walking away from $15 million in sales? In this episode of The Story of a Brand Show , host Rose Hamilton sits down with Jason Burke , Founder and CEO of New Primal . Jason shares his incredible evolution from Googling "how to make beef jerky" without any food manufacturing background to building a CPG powerhouse. Together, they deliver a masterclass on commercial discipline, detailing how New Primal cut 36 products down to a focused core, shifted from an impu
ZeroCarb LYFE - Scaling Strategy: E-Com, Foodservice, and Retail Realities (opens the original)
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What happens when a founder decides to pull a product off 400 store shelves not because it failed, but because scaling the wrong economics is a fast track to killing a company. In this masterclass on CPG entrepreneurship, Omar Atia , Co-Founder & CEO of ZeroCarb LYFE , joins host Rose Hamilton , CEO of Compass Rose Ventures , to break down the mechanics of building a resilient, high-value enterprise. Omar traces his evolution from corporate R&D to startup leadership, delivering a candid blueprin
First Day - How First Day Built a $100M Brand Without the VC Treadmill (opens the original)
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Growth conceals a weak business, but choice proves whether your brand has earned real trust. In a $20 billion supplement industry flooded with endless trends and questionable promises, earning true consumer belief requires much more than slick marketing—it takes radical discipline. In this episode, Rose Hamilton , CEO of Compass Rose Ventures , sits down with Alice Li , Founder & CEO of First Day , to explore how she transformed a deeply personal family history into an operating philosophy for b
POCA - What Building Hims and Hers Taught Her About Starting Over (opens the original)
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She Co-Founded Hims and Hers. Now She's Coming for Your Morning Routine. Ramon Vela sits down with Hilary Coles , Co-Founder & CEO of POCA and Co-Founder of Hims & Hers , for a warm and revealing conversation about the lessons learned scaling a billion-dollar brand, the gap in the low-sugar coffee and matcha category, and the deeply personal conviction behind her newest venture. * The suit story that changed everything. At 22, living at her mom's house on $30,000 a year, Hilary's boss quietly se
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