HeyJaredThe Sports Marketing Playbook
Empowering sports marketers, orgs, and brands to maximize ROI and forge impactful partnerships through strategic marketing and design, with actionable strategies to elevate sponsorship pitches, create engaging campaigns, and drive measurable results.
- Indexed issues, last 90 days
- 18
- Latest publication
- Sep 30, 2026
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- Earliest in this view
- Aug 18, 2026
Latest issues
A Change of Pace (opens the original)
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Our five-person team went to Syracuse for Create Upstate last week, and during the trip I realized that just being together was probably as valuable as anything on the conference schedule.That might sound odd since we already work together every day, albeit virtually. But working together isn’t the same as spending time together. Most days already have a set structure. There are projects to move forward, client questions to answer, files to review, meetings to attend, and decisions to make. Even
Designed for the Wrong Moment (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!T5K6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12ebf1be-852a-4100-9221-af0d550af464_4000x2250.j
When Does Attention Stop Serving the Brand? (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!Omq1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49160187-422d-4e01-bc78-1977476d84db_4000x2250.j
The Thumbnail Test (opens the original)
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What Your Font Is Saying (opens the original)
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Most people judge a sales deck by the pitch, not realizing the typeface is also doing some convincing.Type isn’t neutral. Rounded fonts feel friendly, while tight, structured fonts feel serious. Sponsors pick up on this before reading a word.If a deck feels “off” and no one can explain why, the type is often the reason.What does your sponsorship deck’s typeface say about you before you say a word?Enjoying The Sports Marketing Playbook<
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