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The SportBusiness Podcast

The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.Expert reporters cover the industry’s…

Podcast · By SportBusiness · English · Official site

Indexed episodes, last 90 days
11
Latest publication
Sep 24, 2026
Audience
Checking…
Earliest in this view
Jul 9, 2026

Latest episodes

  1. Episode · Sep 24, 2026

    Continental shift: who's up and who's down in the European sponsorship market? (opens the original)

    Episode notes

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    This week, Ben Cronin and the SportBusiness Sponsorship editorial team host a live recording of the podcast at L’Escargot restaurant in London to mark the launch of the European Sponsorship Report. They discuss: THE SIZE OF THE MARKET: How much was the European sponsorship market worth in 2025 and which two sports accounted for 67% of the overall value? SPONSORSHIP SURVEY: The team reads the mood of the sponsorship industry and unpacks the findings from this year’s reader survey. Which sponsorsh

  2. Episode · Sep 17, 2026

    Down Under Dollars: What's NXT for Australia's sports industry? (opens the original)

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    This week on The SportBusiness Podcast, with Martin Ross taking a well-earned break, Joseph Perry is back at the microphone to talk through his recent whistle-stop trip to Australia, which coincided with the NFL being in town. THE NEWSROOM: All the top lines from the SportNXT Conference in Melbourne. Plus, we discuss a senior executive reshuffle at DAZN and its latest push for profitability, a landmark decision at World Athletics and record US Open audiences for ESPN. INSIDE THE DEAL: Ahead of t

  3. Episode · Sep 10, 2026

    Hyrox, high returns: Why Infront sold up (opens the original)

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    This week on The SportBusiness Podcast and following a frenetic few days of high-profile sales, would-be sales and Chapter 11 proceedings, Jonathan Rest and Martin Ross break down what it all means for the industry. THE NEWSROOM: Infront’s sale of Hyrox – why now, what motivated the deal on both sides and what next? Plus, what anyone acquiring Castore would be buying and IMG tops LIV Golf’s list of unsecured service provider creditors. INSIDE THE DEAL: Ben Cronin is back from IFA Berlin where Ch

  4. Episode · Sep 3, 2026

    La rentrée: Industry back for new season (opens the original)

    Episode notes · Neutral tone

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    We mark ‘la rentrée’ by bringing you up to speed with analysis of 11 major industry stories to break in the last two weeks. From US major leagues to European football and from squash to rugby league, it’s all covered. THE NEWSROOM : An extended version includes: TWG probe hits Mark Walter’s sports empire; raising a glass to DAZN’s latest US move; Amazon primed for top Mexican rights; end in sight for Ligue 1+ but the beginning for Jamie Vardy’s Bundesliga’s party. Plus, Liverpool’s shirt sponsor

  5. Episode · Aug 19, 2026

    How Concacaf is turning World Cup momentum into year-round relevance (opens the original)

    Episode notes · Positive tone

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    Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words. Each episode takes the form of an in-depth 1:1 conversation between a guest and the SportBusiness editorial team, going beyond the headlines to explore the thinking, strategy, and vision behind an organisation or a landmark deal. Whether it's unpacking a major partnership, examining an innovative new approach, or sharing a perspective on where the industry is he

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