HeyJaredThe Spiro Podcast: Managing your Real Estate Photography & Videography Business
The Spiro Podcast covers the business of Real Estate Photography & Videography. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
Your Slow Season Is Your Growth Season (opens the original)
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When the shoots slow down, it’s easy to feel like something is wrong. But that extra space on your calendar might be exactly what your business needs. Craig shares what happened when getting another photographer trained finally gave him room to step back into business development—from reconnecting with current and former clients to showing up at brokerage offices and Realtor events. Todd and Craig break down why relationships take time, why you shouldn’t panic when a client leaves, and how the w
Get Out of Your Business for a Few Days (opens the original)
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Spiro Sync is back for 2027, and Craig and Shannon are giving you the full preview of what’s changing, what’s staying, and why stepping away from the day-to-day of your business might be exactly what you need heading into a new year. They look back at what made the first Sync special, preview the speakers, workshops, breakouts and new format for 2027, and talk about the part that’s hardest to recreate online: being in a room with other real estate media professionals who actually understand the
Legacy Tax (opens the original)
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Just because something worked for your business five or ten years ago doesn’t mean it still makes sense today. Todd and Craig unpack the idea of the “legacy tax”—the hidden cost of decisions you keep carrying simply because that’s how you’ve always done things. From outdated pricing and unprofitable clients to old services, missed opportunities, hiring practices, and employees who may no longer fit where the company is going, they share real examples of legacy taxes they’ve paid in their own bus
The Basics of Selling Your Business (opens the original)
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What is your real estate media business actually worth—and what would happen if you decided to sell it? Todd and Craig break down how businesses are valued, why revenue alone doesn’t determine what someone will pay, and how EBITDA, clean financials, systems, client relationships, and owner dependence all factor into the equation. They also share the real story of how WoW acquired Craig’s photography business and the deal they structured to make it work for both sides. And before you decide to se
Training Photographers: Stories from the Field (opens the original)
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Hiring another photographer can create the capacity your business desperately needs—but finding the right person is only the beginning. Todd and Craig share lessons from their own hiring experiences, including why client interaction can matter more than technical skill, when a contractor model may need to change, and how hiring too late can hold back an entire market. They also discuss training through real-world examples, explaining the “why” behind your standards, and giving new photographers
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