The Spiritual Sales Game
How to radically transform your business. Real business owners send in their problems in this weekly question and answer show with acclaimed consultant-coach Berry Schwartz.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Aug 21, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 5, 2026
Latest episodes
From Dog Baths to Shark Tank: How Lisa Lane Built the Rinseroo Empire (opens the original)
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Lisa was bathing her dog with a bucket when inspiration struck- and Rinseroo, a simple slip-on shower hose attachment, was born. She shares how she launched at age 50 with no manufacturing experience, landed on Shark Tank after three tries, survived 5,000 incorrectly assembled units, and built a thriving Amazon-first family business.
The Secret Interview That Landed Her the Job (opens the original)
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She was a speech language pathologist, then a sales rep, then a small business owner sending handwritten notes and candles to make people feel appreciated. She'd already assumed the community role at ECF was filled when a chance run-in at a kids' track meet turned into a coffee she thought was about her own business — and a job offer three days later. On what running a community actually looks like from the inside, why the loneliest part of entrepreneurship doesn't go away with success, how infe
What Amazon Asked When They Finally Listened (opens the original)
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He was running a dial-up ISP out of a bedroom in 1994 and sold it to EarthLink two years later. Thirty years on, he's launching pet treats on Amazon, building split-testing software, and running a 750-person conference in New York. On why optimizing existing listings stops paying and new product launches don't, the research process that kills 19 of every 20 product ideas, feeding competitor reviews to AI to find the gap, and why humor outperformed everything else in their video ads. Plus what ha
Earners vs. Owners (opens the original)
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For the first time in American history, someone under thirty is doing worse than their parents at the same age - net worth, housing, mental health, all of it. A conversation about what's driving that, why the fix requires sacrifices nobody wants to sell at the ballot box, and where the money actually goes. Plus the case for a minimum wage that tracks productivity, why owning assets beats earning income under current tax law, why the S&P is already your international exposure, and how British sch
From Peace Corps to 8 Figures of Flowers (opens the original)
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Liza built FiftyFlowers out of a Peace Corps stint in Ecuador and now flies eight figures of wedding flowers into US doorsteps overnight. On killing the C-suite and calling herself fire chief, reading every customer complaint for 22 years, hiring with Culture Index and the mistake that cost her an EA, and why the Shopify migration took three years to get right.
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