HeyJaredThe Spin
The story behind the story — from two founders who've shaped the narratives that shape culture.
- Indexed issues, last 90 days
- 7
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- Sep 18, 2026
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- Aug 7, 2026
Latest issues
Press Pass: Ana Andjelic on Cultural Capital, Pattern Recognition & the Future of Luxury (opens the original)
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Welcome to Press Pass, ’s new profile series where we interview leading independent voices on Substack about their editorial vision, what's inspiring them, and how they navigate modern brand strategy and culture.When it comes to analyzing modern luxury, consumer psychology, and the hidden mechanics of brand building, operates in a lane entirely her own. As a global brand executive, author of <a href="https://www.routledge.com/The-Business-of-Aspiration-How-Social-Cultural-and-Environmental-Capit
Press Pass: Johnna Muscente on AI, Unfiltered Pitching & the Myth of Brand Hot Takes (opens the original)
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Welcome to Press Pass, ’s new profile series where we interview leading independent voices on Substack about their editorial vision, what's inspiring them, and how they navigate modern brand strategy and culture.Much of what makes great communications effective happens behind the scenes, yet its impact is felt everywhere. When done right, strategic comms builds trust, drives commerce, inspires belief in a vision, and makes people implicitly want to invest in a company. But as the media ecosystem
When to Fire Your PR Agency (According to Two Agency Founders) (opens the original)
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We’ve been running a PR agency for over a decade. In that time, we’ve been hired by hundreds of incredible brands, pitched thousands of stories, and navigated every shift in consumer culture you can imagine.We’ve also been hired to replace other agencies. A lot of other agencies.When a founder or marketing director comes to us frustrated with their current comms partner, the story is almost always the same. They feel like they’re shouting into a void, paying a heavy retainer every month, and rec
Group Chat Confessions: The PR Phrases We’re Ready to Retire (opens the original)
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Every industry has its fair share of buzzwords, but PR might just take the cake. Between inbox fluff, corporate speak, and high-flying founder pitches, certain terms have been used so extensively they’ve lost all meaning — or worse, cause instant, visceral cringe.We polled our team (anonymously, of course) to get their raw, unfiltered takes on the phrases, pitch habits, and jargon they wish would vanish from their inboxes for good. Here’s what the JBC brain trust had to say:The Unearned Superlat
Editors Are Now Creators. Here's What That Actually Means for Your Pitch. (opens the original)
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The following is a guest post from Maura Brannigan, VP of Content at JBC and a veteran fashion and culture journalist. She’s been on Substack as a reader, a writer, and a strategist — which means she has opinions. Take it away, Maura.When I worked full-time at Fashionista — which I still think of as the great digital fashion record of that era, with more freedom to chase a story than pressure from advertisers (a dream!) — we had a nam
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