HeyJaredThe Speakeasy
The Speakeasy is a podcast that takes you behind-the-scenes at your favourite sports, entertainment and gaming brands, giving you a glimpse into the day-to-day of the people running the show.Listen or watch along wherever you get your podcasts to get the inside track on the…
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
What Makes a Brand Culturally Relevant (opens the original)
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In this episode, we sit down with Partnerships and Sponsorships Strategy Lead, Senior Manager Perla Bloom, to explore what it really takes for a brand to earn a genuine place in culture, rather than just borrowing attention from it. Perla brings a career that spans gaming (including Battlefield at EA), FMCG and travel, plus her own newsletter where she tracks cultural movements rather than fleeting trends, and she draws on all of it to unpack why "brand love" is largely a myth and what should re
Fun, Audience, and Franchise: How Subway Surfers Made it to the Oscars (opens the original)
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In this episode, we sit down with Mathias Gredal Nørvig, CEO of SYBO, to explore how Subway Surfers went from a scrappy 2012 launch to the most downloaded mobile game of all time, and what it takes to keep an IP culturally alive more than a decade on. With nearly 5 billion lifetime downloads and 150 million monthly players still going strong, Mathias unpacks the "lightning in a bottle" ingredients behind the game's virality, and the deliberate choices SYBO has made since to protect that DNA. Mat
From Bluey to Doctor Who: How BBC Studios Grows its Iconic IP (opens the original)
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Shelley Macintyre, CEO of Brands & Licensing at BBC Studios, sits down with SEG3 for this episode, exploring what it really takes to turn a hit show into a lasting franchise, without letting the brand get ahead of what fans will accept. With a career spanning Unilever, Coca-Cola and gin distillery SipSmith before BBC Studios, Shelley reveals how her team takes IP "from show to shelf," building storytelling around franchises like Bluey and Doctor Who so it can grow from screen into gaming, retail
Racing, Roblox, and Building Fandom of Formula E (opens the original)
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In this episode, we sit down with Sanjay Shivaram, Brand Licensing & Retail Director at Formula E, to explore how a motorsport series builds a gaming and licensing strategy without ever building its own game. As Formula E competes for a new generation of fans against every other entertainment option out there, Sanjay unpacks why the team has resisted internal pressure to launch a first-party title, instead choosing to grow reach and media value through partners like Ubisoft's Trackmania and, mos
How Ubisoft turns Video Games into Transmedia Franchises (opens the original)
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In this episode, we sit down with Hélène Juguet, Managing Director of Film & Television at Ubisoft, to explore what it actually takes to turn a game franchise into a screen franchise and why, after 28 years and two distinct careers at the company, she's convinced there's still no playbook for it. Hélène walks Joe and Gabriella through her philosophy that timing can't be controlled, only reacted to, and unpacks how Ubisoft matches IP to medium: from the Rabbids' surprise reinvention as a TikTok-n
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