HeyJaredThe Sound Insights Report
Audio intelligence that helps audio professionals make confident creative and commercial decisions
- Indexed issues, last 90 days
- 3
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest issues
UK news podcasting is two different markets, and they don’t share a winner (opens the original)
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The biggest audio number and the biggest video number in UK news podcasting almost never belong to the same show.The Daily T is the clearest case: 177k monthly audio downloads, 2.88m on YouTube.Thanks for reading The Sound Insights Report! Subscribe for free to receive new posts and support my work.<in
Why the Argument for not Investing in UK Podcast Advertising just ran out of road (opens the original)
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Five thousand respondents interviewed, twenty ad-supported platforms measured, and four posts have brought us to this question: how do you close the gap between what the data says and what the media plan reflects?This is the gap: UK podcast advertising receives approximately £0.18 per listener-hour of advertising investment. In the US, that figure is £0.94. That’s a 5.2x difference between audience availability and advertising spend — not a marginal disparity but a structural one, and it has bee
The English Football Podcast Landscape (opens the original)
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For as long as I can remember, the FIFA Men’s World Cup was one of those rare moments when it felt like the whole country stopped to watch England play. Watch live, then highlights again that evening. Day-to-day schedules were built around what broadcasters decided to show us. The stories we heard were the ones they chose to tell.That world still exists. Broadcasters are holding onto their rights, in large part to protect the last great legacy of appointment television. But a second layer of foo
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