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The Society

The Society is an elite study of psychology and leverage for brands built to command loyalty.

Newsletter · By Ani Chisom · Official site

Indexed issues, last 90 days
3
Latest publication
Sep 10, 2026
Audience
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Earliest in this view
Aug 17, 2026

Latest issues

  1. Issue · Sep 10, 2026

    How to Get Paying clients at $1k+ on a Small Substack (opens the original)

    Excerpt · Critical tone

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    5am. Darkness outside. It's very calm and quiet.Quiet enough to hear the Catholic family reciting their prayers.Not like it bothers me or anything. After all I'm not atheist. I'm sitting on my desk, the best place for me to articulate my thoughts, my laptop open Infront of me.The laptop screen was the only source of light in the room.The air is damp, it had just rained. The scent of wet grass filled the air. Just the way I like it. I'm addicted to that scent.Let's talk about premium positioning.

  2. Issue · Sep 1, 2026

    Why your content isn't converting as it should. (opens the original)

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    10:28pm. Pitch black darkness outside. It's very quiet. The kind where you can hear the new “happy couple” fighting over who forgot to to take out the trash, or the baby who won't stop crying because someone forgot to call the Nanny.I'm sitting on my desk. A reading lamp with bright white rays, across the desk.A Pen in my right and my Notebook in front of me. The warm, sweet scent of the Vanilla scented candle besides me enveloped the room, putting me in a daze.The kind of peaceful calm that can

  3. Issue · Aug 17, 2026

    How to actually be "Authentic" (opens the original)

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    6:23pm. My head is banging, my throat is dry, my heart is beating faster than usual. I've fallen prey to sickness for a while now and I can't even say I'm winning.There's this faint sense of dizziness, my eyes are foggy and weak. My fingers on the table, the touch of fine wood is ….comforting to me.The notepad besides me, unattended, unopened. The pen to my left, a cup of hot tea to my right. I love tea. Even more than coffee. I find people who drink tea classy. Not in the British luxury sense b

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