The Signal by #NoVendors
Real-world signals that tell B2G sellers, marketers, and founders where the opportunity actually is. Policy shifts, funding changes, market chaos, leadership moves, and the evidence-based strategies that separate the people who react from the people who saw it coming.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Aug 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
The SaaSpocalypse Is Killing Great Software Companies (opens the original)
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Software stocks lost more than 20% of their value in 2026, roughly $1 trillion, while the S&P 500 stayed flat. Companies that used to buy hundreds of thousands of dollars of software are buying a handful of AI subscriptions instead. The technology at most of those companies is good. A lot of it is better than it has ever been. Jeff spent twenty years as a fractional CRO evaluating, buying, and implementing technology for revenue teams. This episode covers three companies that handled trust very
Wildfire Closed Your Business. Do You Still Pay Your Staff? (opens the original)
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Wildfires are closing businesses across the Okanagan right now. Owners here are asking whether they still owe their staff a paycheck when the doors are shut and no money is coming in. Jeff went looking for the rule that answers this. The rule does not exist. British Columbia protects job security for illness, maternity, parental leave, family responsibility, compassionate care, critical illness, reservists, bereavement, and jury duty. Wildfire and evacuation appear nowhere on that list. This epi
Why Can't We Trust AI? (opens the original)
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Five years ago I sat on a panel with some of the top voices in sales, and we named AI the biggest loss of the year. Today I use these tools daily, and so do most of the owners I talk to. The tools got good. The question of whether you can trust them got harder, because the models most people use are designed to make the output feel right. In this episode I walk through the six or seven months of SOS Signals that taught me not to trust software I built myself, the controls I added because of it,
The AI Buck Stops Here (opens the original)
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There's always one person accountable in your business. If nobody below you owns the decision, that's you. AI doesn't change that. It just makes it easier to forget. I get into why in this episode: the AI never answers for anything, it's a tool, your automation, your system. The buck stops with the person at the top, whether you did the work yourself or handed it to AI or an employee. That's not a new rule. Accountability's always worked that way. Connecticut's Supreme Court just proved it. Thei
What Is AI Actually Supposed to Do For You? (opens the original)
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Meta and xAI are both moving to sell off their excess AI capacity. The headlines are calling it a retreat, proof the AI bubble is deflating and demand is drying up. I read it differently. Owners aren't walking away from AI. They're worn down by broken promises and expensive tools that never delivered what the sales deck swore they would. Demand for results is still there. What's gone is the patience for hype. In this episode I get into why the biggest players in tech spent billions and still end
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