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The Shift

Clear-eyed business strategy for founders who have too much on their plate and too many competing priorities. Cut through the noise, make smarter decisions and focus your time, money, and energy on what will actually move the business forward.

Newsletter · By Jen Baustian · English · Official site

Indexed issues, last 90 days
8
Latest publication
Sep 29, 2026
Audience
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Earliest in this view
Jul 21, 2026

Latest issues

  1. Issue · Sep 29, 2026

    6 Signs Your Business Needs Operational Support (opens the original)

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    You’re getting everything done, but running your business feels heavier than it should.The clients are there. There is money coming in. You’ve built something that works, and maybe you even have a team member or two helping you run it.But when you finish working for the day, your brain keeps going.You’re remembering the thing someone needs to follow up on tomorrow. Thinking about the project that isn’t moving as quickly as you expected. Wondering whether something was done correctly. Mentally re

  2. Issue · Sep 24, 2026

    How I Build a 12-Month Business Plan That Can Actually Be Executed (opens the original)

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    Consider this a gift from me to you.This post normally lives behind the paywall. Today I’m sending it to everyone on the list, free subscribers included.On Monday, the paywall goes back up.If you get to the end and think okay, I want this every week, you can upgrade here: Subscribe nowAnd if you get to the end and think nope, not for me, that’s completely fine. The free posts keep coming, and I’m still really glad you’re here.<d

  3. Issue · Sep 22, 2026

    Strategic Planning Makes Your Business Easier to Run (opens the original)

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    I love strategic planning to a degree that some might find…disturbing.Give me a calendar, a spreadsheet and a business with multiple competing priorities and I am having a lovely afternoon.I realize this is not every business owners’ idea of fun.But if you own a business and you currently feel like there are 47 things you should be doing to grow it, planning is probably not the administrative exercise you think it is.Planning is how you decide which of those 47 things you’re allowed to ignore.</

  4. Issue · Sep 15, 2026

    Before You Plan Your Q4 Projects, Ask What Happens If You Wait (opens the original)

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    Q4 is approaching, which means that well-intentioned business owners will attempt to accomplish in 4 months what they have not been able to execute in the last 9 months. I mean, what could possibly go wrong?If it feels a bit too familiar, welcome. You’re in the right place.Allow me to set the scene:You sit down to plan the quarter. You light a candle and everything. You are an established business owner, so you conservatively list just 6 things on the page, not all 23.Increase revenue. <br

  5. Issue · Sep 9, 2026

    Your Business Doesn't Have Too Many Ideas. It Has Too Many Active Priorities. (opens the original)

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    Why You Feel Like You’re Doing Too Much, All at OnceHere’s the thing - I don’t think you have too many ideas. I think you have too many active priorities, and those are not the same problem.They feel identical at 9 AM on a Tuesday, when there are too many moving pieces and everything in your business is screaming for your attention at once. They are not the same problem.Let’s be honest about what that actually looks like.A few weeks ago you sat down. Really sat down. Blocked the time, closed the

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