The Service Business Marketing Podcast
Step into "The Service Business Marketing Podcast," a dynamic 12-episode series specifically designed for a broad range of service-based businesses.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 31, 2026
Latest episodes
Episode 38 - The Focused & Productive Service Business Owner (opens the original)
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Running a service business can leave you constantly putting out fires instead of actually growing the company. Matt Law shares the productivity system that changed the way he works, including the Four Quadrants, Big Rocks, weekly and monthly planning, calendar blocking, delegation, Basecamp, checklists, and SOPs. Learn how to stop trying to do everything, protect time for what matters most, and build a more focused, productive business.
Episode 37 - AEO for Service Businesses - A Complete Guide to AI Optimization (opens the original)
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How do you get ChatGPT, Google AI, Gemini, Claude, and other AI tools to recommend your business? Matt Law provides a complete introduction to Answer Engine Optimization and explains what makes a company easier for AI to find, understand, verify, and recommend. From website health and structured data to Local SEO, citations, reviews, social media, FAQs, helpful content, and case studies, learn practical steps you can take now to prepare your service business for the AI-driven future of search.
Episode 36 - The Service Business Marketing Score (opens the original)
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What is your Marketing Score? In this episode, Matt Law introduces Gro.Inc's Marketing Score and challenges service business owners to stop looking for the one tactic that's going to magically transform their company. Growth isn't just SEO, Google Ads, a new website, leads—or even AI. It's a healthy, connected system of messaging, lead generation, SEO, reviews, referrals, customer follow-up, automation, and execution. Learn how to identify what's working, expose the gaps holding you back, and me
Episode 35 – Buying a Service Business – The Ugly Truth to Growth (opens the original)
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Buying an established service business can be one of the fastest paths to growth, but the numbers on the sales sheet don't tell the entire story. Matt Law shares lessons from years of working with owners involved in acquisitions and breaks the process into three critical areas: due diligence, marketing opportunity, and leading through change. Learn why bad marketing may actually be attractive, what warning signs to investigate before buying, and why the way you lead during the first months and y
Episode 34 – Lead Generation for Service Businesses – The Secrets of Magnetic Growth – Part 2 (opens the original)
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Generating the lead is only half the battle. In Part 2, Matt Law reveals what needs to happen next: answering calls, responding instantly, automating follow-up, nurturing prospects, scheduling appointments, using AI intelligently, and tracking everything inside a CRM. Learn why some leads take months to become customers, how to measure true return on ad spend, and why sustainable growth comes from building an entire marketing ecosystem—not putting all your eggs in one lead-generation basket.
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