HeyJaredThe Septic Company Marketing Podcat
Immerse yourself in "The Septic Company Marketing Podcast," a comprehensive 12-episode series tailored for septic service professionals. Led by marketing sage Matt Law, this podcast uncovers specialized strategies and insights for the septic industry.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 31, 2026
Latest episodes
Episode 38 - The Focused & Productive Septic Company Business Owner (opens the original)
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Service calls, trucks, employees, customers, equipment, and emergencies can make every day feel urgent. Matt Law shares a system for helping septic company owners move beyond constant reaction and focus on meaningful growth. Discover Big Rocks, the Four Quadrants, weekly and monthly planning, calendar blocking, delegation, Basecamp, checklists, and SOPs for building a more organized business.
Episode 37 - AEO for Septic Companies - A Complete Guide to AI Optimization (opens the original)
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Can AI find your septic company when a local homeowner needs help? Matt Law explains Answer Engine Optimization and why traditional SEO, Local SEO, reviews, citations, content, and online authority increasingly affect AI recommendations too. Learn the practical steps that can make your septic company easier for ChatGPT, Google AI, and other answer engines to discover, understand, verify, and recommend.
Episode 36 - The Septic Company Marketing Score (opens the original)
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Is your septic company's marketing healthy, or are you relying on a handful of tactics and hoping they keep working? Matt Law introduces the Marketing Score to help septic company owners evaluate the entire system, identify weaknesses, and prioritize the improvements most likely to drive growth.
Episode 35 – Buying a Septic Company – The Ugly Truth to Growth (opens the original)
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An older septic company with loyal customers, strong reviews, and outdated marketing might not look exciting—but it could represent an incredible growth opportunity. Matt Law explains what buyers should look for before acquiring a company, including stable revenue, clean books, customer concentration, staffing, marketing expenses, and the owner’s exit strategy. Then learn how modern marketing can unlock growth and why changing systems, technology, and people too quickly after the purchase can pu
Episode 34 – Lead Generation for Septic Companies – The Secrets of Magnetic Growth – Part 2 (opens the original)
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What happens after a septic lead calls, texts, or fills out a form? In Part 2, Matt Law explains how to build a system that responds quickly and keeps following up. Learn how CRM technology, automated SMS and email, AI assistance, phone systems, scheduling, nurturing, and marketing attribution work together to turn more opportunities into jobs—and reveal which advertising channels are actually producing a return.
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