HeyJaredThe SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita
Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Local SEO in AI Search: What Actually Works 🔍 with Greg Gifford (opens the original)
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https://page2pod.com - Your primary Google Business Profile category is the most powerful local ranking signal you control, and most businesses pick the wrong one. Greg Gifford, Chief Strategy Officer at SearchLab, joins Jon Clark and Joe DeVita to separate what's actually changing in local search from the noise. His position: SEO isn't being replaced, but the foundations now feed a second consumer. AI models pull from the same local directories, reviews, and off-site brand signals that local SE
Why Video Is Now Table Stakes for SEO 🎥 with Cindy Krum (opens the original)
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https://page2pod.com - Why social and video now decide whether your brand makes it into AI Overviews — and why your own website is the last place to optimize. Cindy Krum, founder and CEO of MobileMoxie, argues that video has moved from a digital marketing must to an SEO must. Her case: LLMs are consensus machines. They don't care that your site says you're the best at something — they're aggregating what social, reviews, publishers, creators, and video say about you. If the web can't agree on wh
ChatGPT Cites Publishers With Deals 48% More 📈 with Thomas Peham (opens the original)
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https://page2pod.com - Publishers with OpenAI deals get cited 48% more by ChatGPT. Thomas Peham of Otterly.AI on what AI search citation testing actually shows. Most AI search advice is theory. Thomas Peham, CEO and co-founder of Otterly.AI, runs a team with two full-time GEO researchers whose only job is to test it. Across millions of citations from ChatGPT, Claude, Gemini, and Google AI Overviews, a consistent picture emerges: corporate and brand websites supply roughly 40–60% of all citations
Entity SEO: How to Track Google's Confidence Score 📊 (opens the original)
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https://page2pod.com - Entity SEO finally has a number: Lidia Infante on tracking Google's confidence in your brand with the Knowledge Graph API. Lidia Infante leads SEO and AI search at Pleo, following senior roles at SurveyMonkey, BigCommerce, and Sanity. She walks through the entity work most teams talk about but can't measure — querying the Google Knowledge Graph API for a confidence score, tracking that score in a Google Sheet, and using the movement to prove that third-party profile cleanu
What Fan-Out Queries Reveal About AI Search 🔍 with Malte Landwehr (opens the original)
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https://page2pod.com - Fan-out queries expose the exact words LLMs want to see about your brand — Peec AI's Malte Landwehr on how to read them. Malte Landwehr is CPO and CMO at Peec AI, and he spent two decades in search before this — VP Product at Searchmetrics, then VP SEO at idealo, running enterprise SEO across roughly 130 million pages. His core argument: LLMs reward consensus. If your website, your founder's LinkedIn, your press release footer, and your G2 profile describe you three differ
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