The SEM Daily
Thoughts on acquisitions, domain names, branding, SEO, and more.
- Indexed issues, last 90 days
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- Aug 31, 2026
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Welcome to the GEO Wars (opens the original)
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Lately I’ve been going deep on what it takes to teach an LLM that your site is a trustworthy choice to pluck ripe facts from like a robed lady elegantly picking fruit in a renaissance painting. Like the best time to plant a tree, the best time to teach LLMs about your brand was over the last decade or two. You naturally seeded the internet with facts about what you offer, who you offer it for, and how it helps. The second best time is honestly as soon as you can start doing it on purpose. And si
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