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The Secret Marketing Diary of Personal Brands

You didn’t build your business to chase trends, create 90 pieces of content a week, or guess your way through visibility.You built it because you’re damn good at what you do and you’re ready to be seen, known, and paid like the expert you are.The Secret Marketing Diary of…

Podcast · By Ginna Tassanelli · English · Official site

Indexed episodes, last 90 days
10
Latest publication
Sep 16, 2026
Audience
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Earliest in this view
Jul 8, 2026

Latest episodes

  1. Episode · Sep 16, 2026

    What Founders and CEOs Are Doing Differently to Win in the AI Era (opens the original)

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    I went live for the first time in 2016 to talk about jewelry. Not marketing. Jewelry. After sixteen years in this industry and nine years of owning HYPE Media, I finally got on camera. For a fashion accessories side hustle. And it changed everything about my business. Because the second I stopped hiding behind my logo and started showing up as an actual human being, people who had known me for years came out of the woodwork wanting to hire me. People who had no idea I even owned a marketing agen

  2. Episode · Sep 9, 2026

    Burn the Funnel: Build 7 Figures With One Offer and One Book | Christie Ruffino (opens the original)

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    Everyone told you to build the funnel. Stack the offers. Start low ticket and work your way up. Christie Ruffino spent over 20 years on that struggle bus before she figured out it was the wrong model entirely. Christie is a former hustle-and-grind addict turned AI-powered business strategist who now helps women coaches scale from inconsistent cash flow to predictable seven-figure growth without working more hours. She is the founder of Mastery Unleashed Coaching and Unleashed Publishing and a be

  3. Episode · Sep 2, 2026

    From Marketing Chaos to a System That Actually Generates Weekly Revenue Online (opens the original)

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    Maybe you are doing all of this on your own. Maybe you have an agency. Maybe you have multiple people each doing their own thing with nobody talking to each other. Whatever the situation, if you are posting, running ads, have a funnel, a CRM, a content calendar, and still not seeing consistent premium clients coming in, the problem is almost never any one of those pieces. It is that none of them are connected to each other. That is not a marketing problem. That is a disconnected ecosystem proble

  4. Episode · Aug 19, 2026

    How Personal Brands Are Thriving In Today's Market Using Organic Social and AI Guardrails With Dorien Morin-van Dam (opens the original)

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    Everyone is saying organic social media is dead. Run ads. Use AI. Automate everything. Here is the problem with that. AI does not fix bad marketing. It amplifies it. And if you do not have the foundation in place first, your story, your presence, your actual human voice, nothing you layer on top of it is going to stick. Not your ads. Not your automations. Not your AI generated content. Nothing. In this episode I sat down with Dorien Morin-van Dam, certified social media manager, agile marketer,

  5. Episode · Aug 12, 2026

    If I Started My Personal Brand Over in 2026 These Are the 5 Things I Would Do First (opens the original)

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    No content calendar. No social media strategy. No hiding behind automations. If I had to burn it all down and start completely from scratch right now in 2026 this is exactly what I would do. And the answer is going to surprise you. In this I break down the five front-facing strategies I would use to build visibility, borrow audiences, and create real trust fast, without a following, without a content hamster wheel, and without letting AI represent me. We are in the middle of the biggest opportun

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