The Second Act Strategist
For smart second-act creators who want to build a business using Substack in a way that builds recognition and income on this platform and beyond
- Indexed issues, last 90 days
- 14
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 7, 2026
Latest issues
Why It’s So Hard to Explain What You Do In Your Substack Posts (opens the original)
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You’ve got years of expertise, a lifetime of experience. And yet when you sit down to write on Substack, you’re stuck.It’s like… you know you have a lot to say, but how can all that you know end up feeling like you have “no ideas” for content?I get it, and you’re not alone at all. This is the problem most of the people have who are struggling to grow on Substack.The issue is that you know a lot in your area of expertise. You know how you want to help people. But the writing part, de
The Great And Mighty (And Confusing) Substack DASHBOARD (opens the original)
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You haven’t been on Substack if you’re not confused by the Dashboard. 😂 It’s CRAZY! 🤪 So I polled my subscribers in the subscriber chat and asked… out of these three things, what would you like to see the next paid mini workshop be??I gave three choices: Dashboard walkthrough: deep-dive on what’s going on behind the scenes on SubstackHow to do podcasting on SubstackHow to write great Notes in late 2026 and beyond that bring in the best subscribersThere were a lot of votes (so if you want to se
What’s Working On Substack And Online Business Heading Into 2027 (opens the original)
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On this live session, and I talked about…Is it “too late” already to start on Substack? The truth behind the best time to startLive group cohorts… the first offer I ever launched back in 2018 and why they’re coming back hotter than ever (and what works best!)Why the “Second Act” is the best time to start the business of your dreams and why Substack is still the best place to do itThe Email Conundrum: how much to email, is daily email too much? The whole skinny on what to do with emailAn
Most People Are Using Notes Wrong: Here’s What Actually Works (opens the original)
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I just reached 2,000 free subscribers on Substack last week. 🤯 This was just a dream number last year at this time, when I had under 100 subscribers.I didn’t import any email lists and I didn’t have an audience that followed me from anywhere.What got me here this fast: NOTES.You might be sick of hearing about them, but at the same time, you know you opened this post because you know you need to figure it out. 😂 I promise this isn’t going to be like the boring advice you’re used to reading on Not
How To Write About 1 Big Idea in A 100+ Different Ways (opens the original)
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I’m super pumped to host from on my publication.Matt is an incredible writer and teacher on all things writing to make money, and when he gave me this idea, I jumped at the chance to feature him here.Handing over the keyboard to Matt… Welcome, Matt! 👏 👏 👏 I’ve been posting daily content for over 4 years.And yes, I write a different piece every time. Nobody’s ever called me out for repeating myself, because technically, I haven’t.<
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