HeyJaredThe Search Session
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Creating News Content That Stands Out in AI and Multimodal Search | Louisa Frahm (opens the original)
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What happens when search stops being about clicks and starts being about stories, formats, and trusted sources? In this episode of The Search Session, Gianluca Fiorelli talks with search and AI consultant Louisa Frahm about the changing relationship between SEO, content, and AI search. They explore how to choose the right format for a story, create evergreen content that remains useful in AI-driven search, and navigate Google’s evolving approach to news, Top Stories, and preferred sources. The c
Inside Personalized AI Search: How Private Data Shapes Brand Discovery | Garrett Sussman (opens the original)
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What happens when AI search starts using your emails, private context, and digital footprint to decide which brands to recommend? In this episode of The Search Session, Gianluca Fiorelli welcomes back Garrett Sussman to explore how SEO is changing in the age of personalized AI search. Garrett shares insights from his Google Personal Intelligence experiment, including how emails influenced visibility by 40%, and digs into brand sentiment, AI-generated content, GEO, relevance engineering, and the
Agentic Search Readiness: What Businesses Need to Build Now | Bastian Grimm (opens the original)
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What happens when search stops being something people use and becomes something AI agents use on their behalf? In this episode of The Search Session, Gianluca Fiorelli speaks with digital entrepreneur and keynote speaker Bastian Grimm about what agentic search means for businesses, and what they should be doing about it now. From AI-ready data, evolving protocols, and machine-readable formats to brand recognition, experimentation, and the future of SEO, they explore how AI could reshape websites
Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons (opens the original)
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Is your SEO agency practicing what it preaches to clients? In this episode of The Search Session, Gianluca Fiorelli talks with SEO consultant Grant Simmons about what it takes to stay visible and relevant as search evolves. They explore agency positioning, technical SEO for AI search, site architecture, internal linking, knowledge graphs, programmatic SEO, and the growing challenge of query drift. Grant also breaks down what GEO gets wrong, why technical foundations still matter to LLM visibilit
The Semantic Data Layer: Building a Brand AI Can Understand | Martha van Berkel and Mark van Berkel (opens the original)
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Can AI really understand a brand - or is it still getting confused by conflicting information? In this episode of The Search Session, Gianluca Fiorelli sits down with semantic SEO and structured data strategists Martha van Berkel and Mark van Berkel to explore how AI is reshaping semantic search, structured data, and the web. The conversation goes beyond the buzzwords to unpack knowledge graphs, Schema.org, entity management, data governance, schema drift, NLWeb, MCP, and what it takes to build
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