The Science of Creativity
New insights, research, and stories about art, design, and innovation with relevance to everyday life.
- Indexed issues, last 90 days
- 4
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- Sep 21, 2026
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- Aug 8, 2026
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The Society That Learns (opens the original)
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How can we make life better?This is the eternal question. These are the books we buy and the YouTube videos we watch. Self-help. Lifehacking. Technological innovation. In the 1990s, a group of people in Thailand explored on a new way to make life better for its people. They believed that the key to improving their society was learning. Not learning in the usual sense of going to school, listening to a teacher, and passing an exam. They wanted to create a society where everyone could become a dee
When AI Understands You (opens the original)
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Imagine that you have the perfect AI tutor. It knows everything about chemistry. It can answer any question instantly. It never gets tired. It never becomes impatient. And unlike your college professor, it is available at two in the morning, the night before your exam. And let’s say it tells you everything it knows. Would you ace that exam?No, because knowing everything about chemistry isn’t enough to give you what you need. The AI tutor needs to know something much more important: what you alre
How to Create a Science (opens the original)
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Psychologists have been studying learning since the 1800s. In the 1950s, B. F. Skinner was teaching pigeons to play ping-pong. In the 1970s, psychologists were studying memory in laboratories. So why did a new field called the learning sciences appear in the 1990s? This is the story of how a new scientific field gets created. Today, the learning sciences annual conference draws over a thousand researchers, it has academic departments at Harvard and Stanford, and there are millions of dollars of
How Science Happens (opens the original)
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Every scientific field has its annual gathering. Physicists, neuroscientists, computer scientists. For researchers in the learning sciences, that gathering is the annual conference of the International Society of the Learning Sciences (ISLS). This summer, nearly 900 researchers from 38 countries came together at the University of California, Irvine to share new discoveries, reconnect with colleagues, and ask one of the most important questions in science:How do people learn?While I was there, I
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