HeyJaredThe SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Every week, SaaS founders share how they found product-market fit, got their first customers, scaled to $1M+ ARR, and navigated pricing, sales, churn, and AI. Host Omer Khan has interviewed 500+ founders and coached 150+ through revenue milestones.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 17, 2026
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- Earliest in this view
- Jul 9, 2026
Latest episodes
Inbound Marketing That Grew a Fintech SaaS to $100M (opens the original)
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He never bought a keyword, never ran content marketing, and the big outbound sales force he tried did not work. Rodney Robinson still grew TabaPay to $100 million in revenue, almost entirely through inbound, on a single $2.5 million seed round that stayed the company's only outside money for nine years. Rodney explains how he found a problem Mastercard could not solve, why he chased small fintechs instead of big logos, how his inbound marketing came from banks and the card networks rather than a
Founder-Led Sales to $1 Million ARR With Just 10 Customers (opens the original)
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He needed a big retailer's data to build the product. No big retailer gives data to a company with no product. Felix Hoffmann solved it sideways: 7Learnings sold a paid consulting project, kept the right to use the data, and built its predictive pricing product on top of it. Ten customers later it was at $1M ARR, and he had closed every one himself. Felix explains why a demand forecasting product cannot start with a small customer, how he structured the first pilot as an A/B test so a retailer c
Rick Knudtson (Workshop): The email signal he ignored for 9 months (opens the original)
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Nine months in. Close to zero customers. He was ready to hand the money back to investors. Rick Knudtson had already sold one company, so Workshop started with the idea he found interesting: an intranet. Customers kept telling him to fix email instead. The rebuild took 30 days and brought in 10 customers. Rick explains why big enterprises cannot run internal comms on a cheap marketing tool, how a year of newsletters and ungated resources filled the pipeline before Workshop had anything to sell,
Selling Before Building: $1M ARR in Six Months (opens the original)
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Ten thousand ads, all built by hand. Julius Körfgen left that grind to build Uplane, software that automates it, then sold to his first customers before writing a line of code. Uplane reached a million dollars in ARR in about six months. Julius makes the case for selling before building: the cold outreach that got strangers on calls, the one-week sprint from discovery call to working demo, and why he refuses to run a free pilot. Without a dollar attached, he argues, you cannot tell a real busine
Enterprise Sales With No Product: Landing a Big Four Customer (opens the original)
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Two founders. Two engineers. No product. Christian Lund closed one of the Big Four accounting firms as Templafy's first customer before the software existed, by selling a point of view instead of a demo. When that customer asked to start with ten people, he didn't say no. He said "yes, if." Christian breaks down his approach to selling to enterprise without a product, why he answered every ten-person pilot request with "yes, if," and how fixing the proof criteria upfront turned trials into compa
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