The SaaS Growth podcast: Rebuilding SaaS Marketing in the AI era
The SaaS Growth podcast about marketing & GTM strategies. Rebuilding SaaS marketing foundations with Digital Hunch.AI is rewriting the rules of marketing, and founders are learning to rebuild from scratch. Proven playbooks no longer work.
- Indexed episodes, last 90 days
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- Jul 30, 2026
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- Jul 30, 2026
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Stella: Why strong ROAS can hide what's really driving revenue (opens the original)
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Brenden pushed blended ROAS from 3 to 6. Three months later revenue was falling, and nobody could explain why. Stella co-founder Brenden Delarua on incrementality testing, geo holdouts, and why a strong ROAS can hide what actually drives revenue. Brenden spent about 11 years buying paid media before co-founding Stella, a causal measurement platform that runs structured geo holdouts to separate the revenue advertising causes from the revenue it just takes credit for. ROAS and CPL measure correlat
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